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yvonnebrandon.com - Personal Background

direct marketing expert resume

http://www.yvonnebrandon.com/

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yvonnebrandon.com - Personal Background | yvonnebrandon.com Reviews
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direct marketing expert resume
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personal background,marketing services,areas of specialization,professional history,relevant experience,published articles,professional affiliations,contact information,visit my blog,my resume,scott hornstein,contact me
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yvonnebrandon.com - Personal Background | yvonnebrandon.com Reviews

https://yvonnebrandon.com

direct marketing expert resume

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1

yvonnebrandon.com - Areas of Specialization

http://www.yvonnebrandon.com/pb/wp_c4f2b9c5/wp_c4f2b9c5.html

Customer Relationship Marketing (CRM) and Retention Strategies. Integrated Direct Marketing Assessments and Recommendations. Opt-in Consensual Database Design Consultation. Social Networking, Word of Mouth and Community Marketing. B2B and B2P2C Marketing Strategy. Marketing Campaign and Program Development and Execution. Digital Marketing and Content Strategy. Sales Force and Stakeholder Integration. Guidance on Development of Key Performance Metrics. Voice of Customer Research Guidance.

2

yvonnebrandon.com - Professional History

http://www.yvonnebrandon.com/pb/wp_d67c763b/wp_d67c763b.html

Global Partner WOM Marketing Strategist. July, 2007 to April, 2008. Group Manager, Online Partner Marketing. March, 2005 to July, 2007. Pittsburgh, PA; Atlanta, GA. Certified Global Direct Marketing Manager. North America Sales and Distribution. Sales and Systems Engineering Unit Manager. Pittsburgh New and Growing Businesses Sales Branch. Complementary Resources Marketing Manager. Pittsburgh New and Growing Businesses Sales Branch. Sales / Marketing Instructor. Corporate HQ Marketing Education.

3

yvonnebrandon.com - Published Articles

http://www.yvonnebrandon.com/pb/wp_f3875b30/wp_f3875b30.html

What’s Your Pleasure? Direct Magazine - March, 2003. Opting-In: It pays to ask busy executives. How they want to be contacted. Direct Magazine - July, 2000. The DMA Insider Magazine - Winter 2003. Word of Mouth Marketing and Social Networking. DMA - October, 2007. Boosting Returns on Customer Data Investments. The Marketing Leadership Council Case Book - November, 2002. 10 Tips for Creating Successful Online Communities. Relationship Marketing Insights Newsletter - April, 2007. NTC Business Books - 1995.

4

yvonnebrandon.com - Professional Affiliations

http://www.yvonnebrandon.com/pb/wp_1b0df4c9/wp_1b0df4c9.html

Member, American Marketing Association. Member, E-mail Experience Council. Member, AMA Internet/E-commerce and B2B. Affiliate Member, Direct Marketing Association. B2B Council, conference speaker, workshop facilitator. Lifetime Member, Delta Sigma Theta, Inc. National Public Service Sorority. Direct Marketing Conference and Exposition. 2007 – Chicago, IL. Social Networking as a Component of the Marketing Media Mix. 2006 – San Francisco, CA. Case Studies: IBM Software Premier Club. 2000 – Boston, MA.

5

yvonnebrandon.com - Relevant Experience

http://www.yvonnebrandon.com/pb/wp_e844ac1b/wp_e844ac1b.html

Global Partner WOM Marketing Strategist. July, 2007 to April, 2008. Developed strategies and roadmaps to maximize the impact of the company’s 1M global sales partners by expediting cooperation, issue resolution, and deliberations on business plans. Created value propositions and devised performance targets, implementation tactics, and metrics such as Key Performance Indicators (KPIs). Assembled a global cross-functional team and established KPIs for partner relationships, partner loyalty (and support for...

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