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Burn Your PR Book - An academic approach to Public RelationsAn academic discussion platform on public relations (PR) related issues and topics. Less books, more thoughts.
http://burnyourprbook.blogspot.com/
An academic discussion platform on public relations (PR) related issues and topics. Less books, more thoughts.
http://burnyourprbook.blogspot.com/
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Burn Your PR Book - An academic approach to Public Relations | burnyourprbook.blogspot.com Reviews
https://burnyourprbook.blogspot.com
An academic discussion platform on public relations (PR) related issues and topics. Less books, more thoughts.
burnyourprbook.blogspot.com
Burn Your PR Book - An academic approach to Public Relations: ‘Spinning Communication’ – Vice or Virtue of Democracy?
http://burnyourprbook.blogspot.com/2011/02/spinning-communication-vice-or-virtue.html
8216;Spinning Communication’ – Vice or Virtue of Democracy? 8220;We believe in shaping the mind of the public! Is this quote slightly disturbing to you or is this exactly how you see active engagement in democracy? The picture below is a small visual example of how the media could potentially ‘spin’ a story, following their own agenda. In the middle we see the actual picture. Left and right we see part of the picture, both telling a completely different story. Two news outlets that are supposed to ‘...
Burn Your PR Book - An academic approach to Public Relations: A critical view on NGO's and Activism
http://burnyourprbook.blogspot.com/2011/04/critical-view-on-ngos-and-activism.html
A critical view on NGO's and Activism. Activism within the Public Relations Industry. The Power of NGO's. When NGO's fail - Greenpeace and the Sea Shepherds. In a blog post. Criticism of NGO's: http:/ knol.google.com/k/non-governmental-orgnaizations-ngos-criticism-of#. LA Times article: http:/ articles.latimes.com/2009/feb/14/world/fg-japan-whales14. Public relations in ngo. Subscribe to: Post Comments (Atom). Hello, I'm Stefano. Postgraduate MA student in Public Relations at the University of Westminster.
Burn Your PR Book - An academic approach to Public Relations: Overlapping Disciplines: Social Marketing and NGO PR?
http://burnyourprbook.blogspot.com/2011/03/overlapping-disciplines-social.html
Overlapping Disciplines: Social Marketing and NGO PR? Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole (Wikipedia.org). Checklist for Social Change Campaigning. Public relations and social marketing. Subscribe to: Post Comments (Atom). CSR is not a p...
Burn Your PR Book - An academic approach to Public Relations: Audiences and Stakeholders – The ‘Publics’ of Relations?
http://burnyourprbook.blogspot.com/2011/02/audiences-and-stakeholders-publics-of.html
Audiences and Stakeholders – The ‘Publics’ of Relations? When we think about the term ‘Public Relations’ on itself, the question remains who exactly the publics are and how the practitioner communicates with them accordingly. Several theories on audiences, stakeholders and publics have been presented over the years that prioritize certain groups of people by categorizing them via various elements and variables, which have some sort of impact towards the organization. Polonsky's Model of Stakeholders).
Burn Your PR Book - An academic approach to Public Relations: January 2011
http://burnyourprbook.blogspot.com/2011_01_01_archive.html
Why PR's ♥ Crisises: 5 things to keep in mind when screwing up. Wēijī: Crisis = Danger Opportunity? During our last session on contemporary theory and issues in Public Relations we discussed why PR's love a crisis. The lecture started by getting introduced to the Chinese characters of 'crisis', which is supposed to consist of the characters 'danger' and 'opportunity'. Even though this translation of the Chinese script is often misinterpreted and essentially. Is crisis management ethical? OgilvyPR publish...
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PR Kaleidoscope: January 2011
http://pr-kaleidoscope.blogspot.com/2011_01_01_archive.html
Monday, 24 January 2011. Don’t shoot propaganda! Has been used in wartimes throughout the history in order to win people’s devotion towards a certain cause. Public Communications professionals working in that field are aware that their job is ‘dirty’. They are known with the pejorative term ‘spin doctors’ because of their ability to use manipulative PR tactics, such as selectively presented facts, in an efficient way to serve their purposes. Links to Al Qaida. Before it even occurred. Social media offer ...
prindustryoverview.blogspot.com
PR Industry Overview: Re-election of Barack Obama
http://prindustryoverview.blogspot.com/2011/03/re-election-of-barack-obama.html
Thursday, 24 March 2011. Re-election of Barack Obama. US President Barack Obama has announced his intention to stand for the 2012 re-election bid. Barac Obama, re-election campaign. The campaign starts with a video that Mr Obama's team released on his official website. Mr Obama's re-election campaign is reportedly seeking to raise as much as $1bn (£620m), an increase on the $750m raised for the 2008 campaign. Allowing them to reach a large number of people in a short time in their own community. There is...
prindustryoverview.blogspot.com
PR Industry Overview: The smallest brain in the world
http://prindustryoverview.blogspot.com/2011/03/smallest-brain-in-world.html
Tuesday, 15 March 2011. The smallest brain in the world. The truth is that we are using the web for free, but the information about us is highly priced. We are exchanging our life for the convenience of using web . We exist on the web as a number that can be matched to our computer. We can be traced and indentified by this number using the information that we place online. 8216;The Virtual Revolution’ BBC,. Episode 3 Part 1 (see more on YouTube. Subscribe to: Post Comments (Atom). What we are fighting for.
prindustryoverview.blogspot.com
PR Industry Overview: Press Release vs Social Media Release
http://prindustryoverview.blogspot.com/2011/05/press-release-vs-social-media-release.html
Wednesday, 25 May 2011. Press Release vs Social Media Release. I have just bumped into an article in PR Week about the state of the Press Release. I have read the introduction to the article: 'With the changing media landscape, today's press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges.'. I decided to check if more people supports Foremski's opinion about the traditional press releases. Neville Hobson, who is a Head of Socil...
prindustryoverview.blogspot.com
PR Industry Overview: February 2011
http://prindustryoverview.blogspot.com/2011_02_01_archive.html
Sunday, 27 February 2011. Duty to tell the truth. 8216;Spin has become the ubiquitous term for public relations tactics.’ wrote David Miller and William Dinan in their book ' A Century of Spin. Image by Jens Lumm. What makes it even harder is that current practitioners are admitting that lying is a part of the business. One of Britain’s most famous Public Relations practitioners. 65279; After the debate. 65279;. He admitted that by having a debate on ethics in Public Relations, ,the. Industry showed e...
PR Kaleidoscope: Social Media: "The Real Cost"
http://pr-kaleidoscope.blogspot.com/2011/03/social-media-real-cost.html
Thursday, 17 March 2011. Social Media: "The Real Cost". Has anyone ever thought that, if Facebook was really for free, then how come that in 2008 his inventor, Mark Zuckerberg. Was declared the world’s youngest billionaire? 8220;The Cost of Free” , the BBC documentary presented by Alex Krotoski. Or when we are using Facebook. I think we will continue to reveal our personal preferences with our own consent. Besides, one might think, that this is a fair exchange, isn’t it? Source of Image: Google. If you a...
PR Kaleidoscope: New Trend: Social Media PR Campaigns
http://pr-kaleidoscope.blogspot.com/2011/02/new-trend-social-media-pr-campaigns.html
Monday, 28 February 2011. New Trend: Social Media PR Campaigns. Public Relations have been placed at the forefront of marketing and communication strategies to build awareness of your business to existing and potential customers. The new trend in Consumer Public Relations is social media PR campaigns. To achieve a greater impact, it is necessary to follow the new tendencies in audience’s communication habits and adjust as soon as possible. The interaction with the public by using social media platforms i...
PR Kaleidoscope: CSR: Be responsible without bragging
http://pr-kaleidoscope.blogspot.com/2011/04/communicating-csr.html
Monday, 11 April 2011. CSR: Be responsible without bragging. Some might wonder then what is the point of being a good corporate citizen if no one knows about it? Subscribe to: Post Comments (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. View my complete profile. Follow me on twitter. George and Public Relations Trends. Thoughts on Public Relations. A PEEP INTO PR.
PR Kaleidoscope: April 2011
http://pr-kaleidoscope.blogspot.com/2011_04_01_archive.html
Monday, 11 April 2011. CSR: Be responsible without bragging. Some might wonder then what is the point of being a good corporate citizen if no one knows about it? Saturday, 9 April 2011. In the last elections in the US, in 2008, Barack Obama. Subscribe to: Posts (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. View my complete profile. Follow me on twitter. CSR: Be r...
PR Kaleidoscope: ‘Behold’ Social Marketing
http://pr-kaleidoscope.blogspot.com/2011/03/social-marketing.html
Tuesday, 8 March 2011. 8216;Behold’ Social Marketing. Were the first to refer to the term and develop the concept of ‘social marketing’ in 1971. Social marketing is considered the application of commercial marketing techniques and principles to non-commercial transactions. It is used to serve social causes and to provoke social change, which consequently most of the times leads to legislation changes as well. They are interpreted in a different way, as shown below:. The article of Philip Kotler. Volume 3...
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Burn Your PR Book - An academic approach to Public Relations
Red Bull "More than Wings" Viral Campaign. For my New Media PR class (aka. Social Media PR) I had to develop a viral social media campaign of a brand of my choice. I won't bother you too much with details, but if you do want to know how I executed the whole campaign, I would be more than happy to provide my pitch document to anyone on request. Would love to hear some feedback from the PRO's! Drinking Red Bull and throwing a tennis ball over River Thames:. Are CSR activities really just about being a 'goo...
College to Career: Burn Your Resume and Ignite Your Exceptional Career
College to Career: Burn. Your Resume and Ignite. Relying only on a resume, cover letter and an interview just doesn’t cut it anymore especially for freshly minted college graduates who are launching from college to career. The job search of the 21st century is an insider’s game. This is a new world, a new economy and a new employment landscape, and you have to stand out from a pack of people just like you. Watch the short video below to hear authors Paul Frankenberg and Ethan Dunham discuss how. We’ve cr...
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More options ▼. Subscribe to my blog. Created: 08/11/2011 at 9:08 AM. Updated: 24/07/2012 at 4:47 PM. Je ne sais rien de ce monde, le miens est tellement plus intelligent. Fanny, née le 8 Juillet 1996 à Compiègne. Il y a 3 ans, je suis arrivée ici, et c'est là que j'ai découvert en début Juin 2011, ma. Personnalité. Bring me the horizon, Avenged Sevenfold, et bien d'autres, ils m'aident a m'évader. Ma passion : La musique. Je chante, je fais de la danse, du UKU! La vie est d'une stupidité infernale.
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