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CMNS1290MellissaThoughts on the weekly readings
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Thoughts on the weekly readings
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CMNS1290Mellissa | cmns1290mellissa.blogspot.com Reviews
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Thoughts on the weekly readings
cmns1290mellissa.blogspot.com
CMNS1290Mellissa: Week # 4 chapter 9 + supplementary
http://cmns1290mellissa.blogspot.com/2009/08/cmns1290-week-4-chapter-9-supplementary.html
Monday, August 17, 2009. Week # 4 chapter 9 supplementary. I think the two key points to remember from chapter 9 were:. 1 – Media relations is the most common and weighty element of PR and is growing in terms of the type of mediums used. 2 – Regardless of your strategy or type of media you are dealing with in order to be effective media relations still needs to be efficient, informed, ethical and professional. Headlines such as ” Australia Braces for more Swine flu deaths” (. Lost during the crisis.
CMNS1290Mellissa: September 2009
http://cmns1290mellissa.blogspot.com/2009_09_01_archive.html
Wednesday, September 2, 2009. Week # 5 Chapter 5. I found this weeks reading to be of great interest. It has always intrigued me as to how ethics is actually measured and defined considering the vast range of cultures and traditions in society. The main key point I drew from the readings is that What is ethical to some may not be ethical to others. Which is based on telling the truth and keeping promises regardless of consequences. Do you want to benefit the most people? What type of values will I endeav...
CMNS1290Mellissa: August 2009
http://cmns1290mellissa.blogspot.com/2009_08_01_archive.html
Monday, August 17, 2009. Week # 4 chapter 9 supplementary. I think the two key points to remember from chapter 9 were:. 1 – Media relations is the most common and weighty element of PR and is growing in terms of the type of mediums used. 2 – Regardless of your strategy or type of media you are dealing with in order to be effective media relations still needs to be efficient, informed, ethical and professional. Headlines such as ” Australia Braces for more Swine flu deaths” (. Lost during the crisis.
CMNS1290Mellissa: Week 3 - Chapter 7
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Tuesday, August 11, 2009. Week 3 - Chapter 7. Welcome - a week late but better late than never! I actually should be welcoming myself to the foreign land of blogging as I am of the era where you were a nerd if you did computer studies at school and have only recently become a member of stalkbook. All that aside I did extract two key points from Chapter 7. 1 Strategy and planning are pivotal. In successful Public Relations. 2 "Aim to be respected and understood, not loved" Schmertz. Is all about achieving.
CMNS1290Mellissa: Week # 8 Chapter 6 & 10
http://cmns1290mellissa.blogspot.com/2009/10/week-8-chapter-6-10.html
Thursday, October 15, 2009. Week # 8 Chapter 6 and 10. I particularly learned a lot in this chapter. One key point I drew from the chapter is that firms apply Key Performance Indicators to PR as they are focused. I was always of the belief that PR was an intuitive practice however I learned that strategies and the results can be measured to ascertain its effectiveness. Is the maker or breaker of an event! I thought the section on sponsorship proposal provided useful information on how to target potential...
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cmns1290absharina.blogspot.com
Absharina's PR Blog: August 2009
http://cmns1290absharina.blogspot.com/2009_08_01_archive.html
Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Week 5 - Ethics.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 7 - Tactics & PR in Business
http://cmns1290absharina.blogspot.com/2009/09/week-7-tactics-pr-in-business.html
Monday, September 7, 2009. Week 7 - Tactics and PR in Business. Chapter 8 by Marian Hudson. As to what I remember in the previous reading n strategy and planning, tactics are the actions to achieve the objectives and sometime one tactic can be use in to two objectives. This week's reading I find it is the most interesting one, so far. Many practitioners have used good media relations tactics in their successful PR campaign. Tactics divided in to two majors:. Controlled - such as advertising, brochures.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 9 - A typical public relations program
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Friday, October 9, 2009. Week 9 - A typical public relations program. Article from "The new Australian and New Zealand public relations manual/ Tymson and Lazar", 5th rev. and updated., Chapter 4, 2006, pp. 74-116. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: October 2009
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Thursday, October 15, 2009. Week 10 - Risk, crisis, issues and Third sector. Chapter 11 by Susan Nicholls. Chapter 16 by Kristin Demetrious. Often the term third sector heard on news and it always associated with the government. It consist of:. Non-government organisation (NGOs) - such as not-profit organisations e.g clubs, societies and professional and member associations. These organisations mostly very proactive, well organised and have access to facilities and infrastructures. Friday, October 9, 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 2 - PR History and Theory
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Tuesday, August 4, 2009. Week 2 - PR History and Theory. Chapter 1 by Jane Johnston, Clara Zawawi and Jeff Brand. Chapter 2 by Clara Zawawi. Before I took this course, my understanding of Public Relations (PR) was about a company or a person's reputation in the public eye. And the role of a PR person is to be responsible for controlling that image, so that the public will always see the positive side. But after I finished this weeks reading, I understand that it is actually a lot more than that.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 4 - Media Relations
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Tuesday, August 18, 2009. Week 4 - Media Relations. A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis? Issuing media releases is a PR role to make sure the media get news materials. These media releases have to be accurate in answering six basic news questions: Who? Otherwise it'll look uninteresting and ends up in the bin or shame file of newsroom. So it is important for PR people to acknowledge themselves with PR writing skills.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 6 - Communities and Public Relations
http://cmns1290absharina.blogspot.com/2009/08/week-6-communities-and-public-relations.html
Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 3 - Strategy and Planning
http://cmns1290absharina.blogspot.com/2009/08/week-3.html
Friday, August 7, 2009. Week 3 - Strategy and Planning. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 5 - Ethics
http://cmns1290absharina.blogspot.com/2009/08/week-5-ethics.html
Tuesday, August 25, 2009. Week 5 - Ethics. Chapter 5 by Lelde McCoy. Ethics, such a difficult word to describe. However the text book put a simplified term:. Standard of integrity. Doing the right thing.". Situation - The current situation that makes you have to decide. Values - Involving fairness, honesty, loyalty and advocacy. Principles - A person's principles that may affect the decision making. Loyalties - Loyalty to your friends, clients, colleagues. The key point of the reading is that when it com...
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Cmns1290kaytlin's Blog | Just another WordPress.com site
Just another WordPress.com site. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. October 7, 2010 in Uncategorized. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. Taken from: http:/ www.toprankblog.com/2009/11/social-media-pr/. During the last decade, the ways in which we communicate has changed drastically. With the advent of new media, publics can form across geographical boundaries, and hence become even more powerful. Something that I found particularly i...
CMNS1290 PUBLIC RELATIONS
Subscribe to: Posts (Atom). View my complete profile.
PR: A Student's Thoughts on Her Readings Etc.
Monday, October 5, 2009. The Tight-Rope of PR. Risk = Walking a tight-rope. Issues = A lack of balance. Crisis = Falling fifty feet to your doom. Recovery = Accepting medical help. At least this is what these terms refer to if my brother, the semi-professional, adrenalin addicted; teenage wrestler ever gets the stupid idea to try tight-rope walking without any safety harnesses. In public relations the effects are somewhat less extravagant but no less important to understand. Chapter 11 ‘Risk, issue...
Marilyn cmns 1290
Thursday, March 12, 2009. The two main points to remember from this week's readings are:. A positive relationship between the third sector and P.R contribute to the quality of life in a risk society. Traditional organizations and the third sector, share bad history for each other and therefore pose several dangerous implications if a P.R practitioner working for an organization wants to establish a relationship with the third sector. Friday, March 6, 2009. PR theory provides several avenues for practitio...
don't worry be happy
Don't worry be happy. Thursday, March 12, 2009. Issues, crisis and PR for not-for-profit organisation. The two key points that I have picked up for this week's readings are:. Issue and crisis occurs and are managed differently. If mishandled or ignored, issue will lead to a crisis. There are situations where an issue is well addressed and it helps lighten the negative impact of a crisis. In a way, issue and crisis are linked. A little background of the case:. Although Shell did try to prevent and avoid a...
CMNS1290Mellissa
Thursday, October 15, 2009. Week # 9 Public Relations Program. This reading gives an excellent outline for how to create a PR program. I found the flow charts very straightforward and will provide an excellent frame work from which to base my PR plan project around. Week # 8 Chapter 6 and 10. I particularly learned a lot in this chapter. One key point I drew from the chapter is that firms apply Key Performance Indicators to PR as they are focused. But I skimmed over these because they are a repetition of...
cmns1290michellehogan.blogspot.com
CMNS1290 Michelle Hogan
The: Who, Where and What I have been commenting! Sponsorship and Events Management in PR. View my complete profile. Wednesday, September 26, 2007. OK so I thought I might reflect on this course with the 10Min's free time I have. While I feel in myself I haven't kept up with my usual standards of work, I really need to work on time management that is for sure. Some important points I will take away with me are:. Adjust the writing for the audience. Plan, plan and plan some more! Monday, September 24, 2007.
cmns1290nathanswan.blogspot.com
CMNS1290nathanswan
Saturday, September 22, 2007. I think the key points to remember from this week's readings were that research is undertaken throughout all the phases of public relations practice. Research in public realtions must be done in three different stages, the first being. Which is done before formulating public relations activites and involves research into your organisation, your situation, the target publics, your proposed messages, and strategies. The next focus of research is. The readings made me think mor...
CMNS1290paul
Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. COMMUNITIES AND PUBLIC RELATIONS. This chapter deals with the need for public relations professionals to work more closely (include) their publics in their decision making. Professionals should be aware of the social impact of their organisations, to create m...
cmns1290purposeofwords.blogspot.com
PUBLIC RELATIONS
Tuesday, March 16, 2010. Media Releases and PR in Asia. As a Public Relations Practitioner, one has to have a certain set of skills. Of these skills, one such skill is writing a media release. A media release is a very useful tool for practitioners as. 1 It saves time for you and the reporter. 2 It helps the reporter get the facts right. 3 It may be used for word in local and trade media if written in the right style. 5 You can clear it with your organisation. 6 You have a copy of what was issued. The im...
CMNS 1290 Intro to PR
CMNS 1290 Intro to PR. Monday, March 16, 2009. Do Third Sector organisations still need this (risk, issues, crisis and recovery) management? I think two key points to my learning for this week’s readings are. Unlike businesses that need this intangible asset goodwill for emergency cases especially when the company’s reputation is at stake. Is there then still a need for crisis management and the like for third sector? Or do they just believe wholeheartedly without a doubt that they are clean with their d...
