cmns1290paul.blogspot.com

CMNS1290paul

Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. COMMUNITIES AND PUBLIC RELATIONS. This chapter deals with the need for public relations professionals to work more closely (include) their publics in their decision making. Professionals should be aware of the social impact of their organisations, to create m...

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CMNS1290paul | cmns1290paul.blogspot.com Reviews

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Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. COMMUNITIES AND PUBLIC RELATIONS. This chapter deals with the need for public relations professionals to work more closely (include) their publics in their decision making. Professionals should be aware of the social impact of their organisations, to create m...

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CMNS1290paul | cmns1290paul.blogspot.com Reviews

https://cmns1290paul.blogspot.com

Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. COMMUNITIES AND PUBLIC RELATIONS. This chapter deals with the need for public relations professionals to work more closely (include) their publics in their decision making. Professionals should be aware of the social impact of their organisations, to create m...

INTERNAL PAGES

cmns1290paul.blogspot.com

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CMNS1290paul: Chapter 8 - Tactics

http://cmns1290paul.blogspot.com/2009/10/chapter-8-tactics.html

Monday, October 12, 2009. Chapter 8 - Tactics. Tactics relate back to strategy – what and how delivered to target audiences and are selected with regard to target audiences. The author points out that there is a difference between Strategy and Tactics. Strategy being the ‘game plan’ and once made, the practitioner has a wide choice of tactics to utilise. There are two major tactic groups:. The author talks about production consistency of documentation which includes display, colour, quality and size of p...

2

CMNS1290paul: Chapter 9 - Media Relations

http://cmns1290paul.blogspot.com/2009/10/chapter-9-media-relations.html

Monday, October 12, 2009. Chapter 9 - Media Relations. Big change in media over the past two decades and moving very fast indeed. The author outlines this massive change from newspapers and radio to include movies, magazines and television. Now we can include blogging, podcasting, SMS, mobile phone advertising and all levels of multi-platform communication. Subscribe to: Post Comments (Atom). Chapter 9 - Media Relations. Chapter 8 - Tactics. Chapter 6 - Research and Evaluation. View my complete profile.

3

CMNS1290paul: Chapter 14

http://cmns1290paul.blogspot.com/2009/10/chapter-14.html

Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. Subscribe to: Post Comments (Atom). Chapter 9 - Media Relations. Chapter 8 - Tactics. Chapter 6 - Research and Evaluation. View my complete profile.

4

CMNS1290paul: August 2009

http://cmns1290paul.blogspot.com/2009_08_01_archive.html

Monday, August 24, 2009. Week 5 - I disagree with the text book. On page 118 of the text, under guidelines for ethical advocacy, bullet point 3 suggests the following; sensitivity to the prospect of 'overmatching' counter-advocates. that is, not taking undue advantage of lacking expertise in opposing camps. VIRGIN ATLANTIC - BA CAN'T GET IT UP! Virgin Atlantic reinforced its image as a company that never overlooks a media opportunity at the expense. Monday, August 10, 2009. Why is it that the Australian ...

5

CMNS1290paul: September 2009

http://cmns1290paul.blogspot.com/2009_09_01_archive.html

Monday, September 21, 2009. Chapter 5 - Ethics. The Josephson Institute for the Advancement of Ethics consideres such things as promise-keeping, fidelity, caring for others and pursuit of excellence and accountability as key values when talking about individual 'deeply held belief systems'. (pg 111 of text) Whilst this is true for humans some of the time. In a large organisation this set of values can be employed through the likes of a Ethical Committee or Ethical Officer. However, in a small busines...

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cmns1290absharina.blogspot.com

Absharina's PR Blog: August 2009

http://cmns1290absharina.blogspot.com/2009_08_01_archive.html

Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Week 5 - Ethics.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 7 - Tactics & PR in Business

http://cmns1290absharina.blogspot.com/2009/09/week-7-tactics-pr-in-business.html

Monday, September 7, 2009. Week 7 - Tactics and PR in Business. Chapter 8 by Marian Hudson. As to what I remember in the previous reading n strategy and planning, tactics are the actions to achieve the objectives and sometime one tactic can be use in to two objectives. This week's reading I find it is the most interesting one, so far. Many practitioners have used good media relations tactics in their successful PR campaign. Tactics divided in to two majors:. Controlled - such as advertising, brochures.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 9 - A typical public relations program

http://cmns1290absharina.blogspot.com/2009/10/week-9.html

Friday, October 9, 2009. Week 9 - A typical public relations program. Article from "The new Australian and New Zealand public relations manual/ Tymson and Lazar", 5th rev. and updated., Chapter 4, 2006, pp. 74-116. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: October 2009

http://cmns1290absharina.blogspot.com/2009_10_01_archive.html

Thursday, October 15, 2009. Week 10 - Risk, crisis, issues and Third sector. Chapter 11 by Susan Nicholls. Chapter 16 by Kristin Demetrious. Often the term third sector heard on news and it always associated with the government. It consist of:. Non-government organisation (NGOs) - such as not-profit organisations e.g clubs, societies and professional and member associations. These organisations mostly very proactive, well organised and have access to facilities and infrastructures. Friday, October 9, 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 2 - PR History and Theory

http://cmns1290absharina.blogspot.com/2009/08/week-2.html

Tuesday, August 4, 2009. Week 2 - PR History and Theory. Chapter 1 by Jane Johnston, Clara Zawawi and Jeff Brand. Chapter 2 by Clara Zawawi. Before I took this course, my understanding of Public Relations (PR) was about a company or a person's reputation in the public eye. And the role of a PR person is to be responsible for controlling that image, so that the public will always see the positive side. But after I finished this weeks reading, I understand that it is actually a lot more than that.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 4 - Media Relations

http://cmns1290absharina.blogspot.com/2009/08/week-4.html

Tuesday, August 18, 2009. Week 4 - Media Relations. A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis? Issuing media releases is a PR role to make sure the media get news materials. These media releases have to be accurate in answering six basic news questions: Who? Otherwise it'll look uninteresting and ends up in the bin or shame file of newsroom. So it is important for PR people to acknowledge themselves with PR writing skills.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 6 - Communities and Public Relations

http://cmns1290absharina.blogspot.com/2009/08/week-6-communities-and-public-relations.html

Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 3 - Strategy and Planning

http://cmns1290absharina.blogspot.com/2009/08/week-3.html

Friday, August 7, 2009. Week 3 - Strategy and Planning. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 5 - Ethics

http://cmns1290absharina.blogspot.com/2009/08/week-5-ethics.html

Tuesday, August 25, 2009. Week 5 - Ethics. Chapter 5 by Lelde McCoy. Ethics, such a difficult word to describe. However the text book put a simplified term:. Standard of integrity. Doing the right thing.". Situation - The current situation that makes you have to decide. Values - Involving fairness, honesty, loyalty and advocacy. Principles - A person's principles that may affect the decision making. Loyalties - Loyalty to your friends, clients, colleagues. The key point of the reading is that when it com...

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cmns1290marilyn.blogspot.com

Marilyn cmns 1290

Thursday, March 12, 2009. The two main points to remember from this week's readings are:. A positive relationship between the third sector and P.R contribute to the quality of life in a risk society. Traditional organizations and the third sector, share bad history for each other and therefore pose several dangerous implications if a P.R practitioner working for an organization wants to establish a relationship with the third sector. Friday, March 6, 2009. PR theory provides several avenues for practitio...

cmns1290meiyi.blogspot.com

don't worry be happy

Don't worry be happy. Thursday, March 12, 2009. Issues, crisis and PR for not-for-profit organisation. The two key points that I have picked up for this week's readings are:. Issue and crisis occurs and are managed differently. If mishandled or ignored, issue will lead to a crisis. There are situations where an issue is well addressed and it helps lighten the negative impact of a crisis. In a way, issue and crisis are linked. A little background of the case:. Although Shell did try to prevent and avoid a...

cmns1290mellissa.blogspot.com

CMNS1290Mellissa

Thursday, October 15, 2009. Week # 9 Public Relations Program. This reading gives an excellent outline for how to create a PR program. I found the flow charts very straightforward and will provide an excellent frame work from which to base my PR plan project around. Week # 8 Chapter 6 and 10. I particularly learned a lot in this chapter. One key point I drew from the chapter is that firms apply Key Performance Indicators to PR as they are focused. But I skimmed over these because they are a repetition of...

cmns1290michellehogan.blogspot.com

CMNS1290 Michelle Hogan

The: Who, Where and What I have been commenting! Sponsorship and Events Management in PR. View my complete profile. Wednesday, September 26, 2007. OK so I thought I might reflect on this course with the 10Min's free time I have. While I feel in myself I haven't kept up with my usual standards of work, I really need to work on time management that is for sure. Some important points I will take away with me are:. Adjust the writing for the audience. Plan, plan and plan some more! Monday, September 24, 2007.

cmns1290nathanswan.blogspot.com

CMNS1290nathanswan

Saturday, September 22, 2007. I think the key points to remember from this week's readings were that research is undertaken throughout all the phases of public relations practice. Research in public realtions must be done in three different stages, the first being. Which is done before formulating public relations activites and involves research into your organisation, your situation, the target publics, your proposed messages, and strategies. The next focus of research is. The readings made me think mor...

cmns1290paul.blogspot.com

CMNS1290paul

Thursday, October 15, 2009. PUBLIC RELATIONS IN BUSINESS. The practitioner should take a holistic approach – integrated marketing communications combining advertising, public relations, sales and promotion, purchasing and employee communication. COMMUNITIES AND PUBLIC RELATIONS. This chapter deals with the need for public relations professionals to work more closely (include) their publics in their decision making. Professionals should be aware of the social impact of their organisations, to create m...

cmns1290purposeofwords.blogspot.com

PUBLIC RELATIONS

Tuesday, March 16, 2010. Media Releases and PR in Asia. As a Public Relations Practitioner, one has to have a certain set of skills. Of these skills, one such skill is writing a media release. A media release is a very useful tool for practitioners as. 1 It saves time for you and the reporter. 2 It helps the reporter get the facts right. 3 It may be used for word in local and trade media if written in the right style. 5 You can clear it with your organisation. 6 You have a copy of what was issued. The im...

cmns1290qcaj.blogspot.com

CMNS 1290 Intro to PR

CMNS 1290 Intro to PR. Monday, March 16, 2009. Do Third Sector organisations still need this (risk, issues, crisis and recovery) management? I think two key points to my learning for this week’s readings are. Unlike businesses that need this intangible asset goodwill for emergency cases especially when the company’s reputation is at stake. Is there then still a need for crisis management and the like for third sector? Or do they just believe wholeheartedly without a doubt that they are clean with their d...

cmns1290qi.blogspot.com

(CMNS1290) My PR Blog

CMNS1290) My PR Blog. Friday, March 13, 2009. READING no.9: Risk, Issues, Crisis and Recovery and Public Relations in the Third Sector. I think the two key points to remember from this week's readings were. To the importance of good communication skills in handling risks, issues, crisis and recovery, and also public relations as a tool for improving relationships between organisations and the third sector. The readings made me think more about public relations practice in that. 3rd ed. Allen and Unwin.

cmns1290sinead.blogspot.com

CMNS1290 Sinead

Monday, October 12, 2009. This weeks readings suggest that "a comprehensive understanding of risk, issues, crisis and recovery is an essential characteristic for twenty-first century public relations professionals" (Nicholss 299). A key point of the reading was the suggestion that there is always risks and uncertainty within the industry and it is important to manage these risks by making informed decisions and building on past experiences. Monday, September 21, 2009. A Typical Public Relations Program.

cmns1290staceymk.blogspot.com

CMNS 1290 Stacey Mei

CMNS 1290 Stacey Mei. Thursday, March 19, 2009. Crisis management and 3rd sector PR. The need to plan ahead is made obvious in the area of crisis and issues management. Crisis's occur unexpectedly. But just because they are unexpected does not mean the PR department is not prepared. Preparation is achieved through planning. One thing I see is that with successful planning, a crisis/issue can become an opportunity for the company to show its efficiency with dealing with problems. . But of course, it woul...