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PR: A Student's Thoughts on Her Readings Etc.

Monday, October 5, 2009. The Tight-Rope of PR. Risk = Walking a tight-rope. Issues = A lack of balance. Crisis = Falling fifty feet to your doom. Recovery = Accepting medical help. At least this is what these terms refer to if my brother, the semi-professional, adrenalin addicted; teenage wrestler ever gets the stupid idea to try tight-rope walking without any safety harnesses. In public relations the effects are somewhat less extravagant but no less important to understand. Chapter 11 ‘Risk, issue...

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PR: A Student's Thoughts on Her Readings Etc. | cmns1290kobe.blogspot.com Reviews

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Monday, October 5, 2009. The Tight-Rope of PR. Risk = Walking a tight-rope. Issues = A lack of balance. Crisis = Falling fifty feet to your doom. Recovery = Accepting medical help. At least this is what these terms refer to if my brother, the semi-professional, adrenalin addicted; teenage wrestler ever gets the stupid idea to try tight-rope walking without any safety harnesses. In public relations the effects are somewhat less extravagant but no less important to understand. Chapter 11 ‘Risk, issue...

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1 tell the truth

2 do not speculate

3 readings

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5 kobe

6 1 comment

7 australia

8 set objectives

9 plan and budget

10 implement program

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PR: A Student's Thoughts on Her Readings Etc. | cmns1290kobe.blogspot.com Reviews

https://cmns1290kobe.blogspot.com

Monday, October 5, 2009. The Tight-Rope of PR. Risk = Walking a tight-rope. Issues = A lack of balance. Crisis = Falling fifty feet to your doom. Recovery = Accepting medical help. At least this is what these terms refer to if my brother, the semi-professional, adrenalin addicted; teenage wrestler ever gets the stupid idea to try tight-rope walking without any safety harnesses. In public relations the effects are somewhat less extravagant but no less important to understand. Chapter 11 ‘Risk, issue...

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cmns1290kobe.blogspot.com

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PR: A Student's Thoughts on Her Readings Etc.: September 2009

http://cmns1290kobe.blogspot.com/2009_09_01_archive.html

Monday, September 7, 2009. Tactics and business: What does PR have in common with the military? Readings: Chapter 8 ‘ Tactics’ and Chapter 14 'Public relations in business' in J. Johnston and C. Zawawi (Eds.), Public Relations: Theory and Practice (pp. 206-237 and 389-413). Crows Nest, NSW: Allen and Unwin. PR and Communities: Establishing a bond, not just talking at each other! Once a practitioner knows what a community is they must then communicate with its members. An impossible task to complete w...

2

PR: A Student's Thoughts on Her Readings Etc.: August 2009

http://cmns1290kobe.blogspot.com/2009_08_01_archive.html

Sunday, August 23, 2009. 8220;A code of ethics for those evil figures known as Public Relations professionals? I’d like to see that! When in doubt as to whether an act is moral or not, apply the categorical imperative, which is to ask the question: ‘What if everyone did this deed? Always treat all people as ends in themselves and never exploit other humans. Always respect the dignity of human beings. Monday, August 17, 2009. Media Relations: The Reality Behind the Glamour. The media environment has chang...

3

PR: A Student's Thoughts on Her Readings Etc.: Pamphlets / Brochures: Use them wisely or leave them at home!

http://cmns1290kobe.blogspot.com/2009/10/normal-0-false-false-false_05.html

Monday, October 5, 2009. Pamphlets / Brochures: Use them wisely or leave them at home! Upon reading the title of this week’s article the creative side of my brain had a complete and utter freak out. Typical? What happened to innovative, original, colourful and inspirational public relation? This week’s reading opens with what I believe should be stuck to the desk of every public relations practitioner in. Why are we producing it? Who will receive/read it? What do they think now? What will it cost? Resear...

4

PR: A Student's Thoughts on Her Readings Etc.: Ethical Spin-Doctors? Yeah, Right!

http://cmns1290kobe.blogspot.com/2009/08/ethical-spin-doctors-yeah-right.html

Sunday, August 23, 2009. 8220;A code of ethics for those evil figures known as Public Relations professionals? I’d like to see that! When in doubt as to whether an act is moral or not, apply the categorical imperative, which is to ask the question: ‘What if everyone did this deed? Always treat all people as ends in themselves and never exploit other humans. Always respect the dignity of human beings. October 15, 2009 at 10:15 PM. I say work outside of their code, be smart, work hard and make the clients ...

5

PR: A Student's Thoughts on Her Readings Etc.: Research and Evaluation: Boring but Necessary

http://cmns1290kobe.blogspot.com/2009/10/normal-0-false-false-false.html

Monday, October 5, 2009. Research and Evaluation: Boring but Necessary. Research and evaluation…sounds awfully strict, obsessive and uninviting if you ask me. In fact on first impressions it reminded me of the PR equivalent to some torturous task that would have been set by Captain Harris of the. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. There was an error in this gadget. There was an error in this gadget. View my complete profile. The Tight-Rope of PR.

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cmns1290absharina.blogspot.com

Absharina's PR Blog: August 2009

http://cmns1290absharina.blogspot.com/2009_08_01_archive.html

Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Week 5 - Ethics.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 7 - Tactics & PR in Business

http://cmns1290absharina.blogspot.com/2009/09/week-7-tactics-pr-in-business.html

Monday, September 7, 2009. Week 7 - Tactics and PR in Business. Chapter 8 by Marian Hudson. As to what I remember in the previous reading n strategy and planning, tactics are the actions to achieve the objectives and sometime one tactic can be use in to two objectives. This week's reading I find it is the most interesting one, so far. Many practitioners have used good media relations tactics in their successful PR campaign. Tactics divided in to two majors:. Controlled - such as advertising, brochures.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 9 - A typical public relations program

http://cmns1290absharina.blogspot.com/2009/10/week-9.html

Friday, October 9, 2009. Week 9 - A typical public relations program. Article from "The new Australian and New Zealand public relations manual/ Tymson and Lazar", 5th rev. and updated., Chapter 4, 2006, pp. 74-116. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: October 2009

http://cmns1290absharina.blogspot.com/2009_10_01_archive.html

Thursday, October 15, 2009. Week 10 - Risk, crisis, issues and Third sector. Chapter 11 by Susan Nicholls. Chapter 16 by Kristin Demetrious. Often the term third sector heard on news and it always associated with the government. It consist of:. Non-government organisation (NGOs) - such as not-profit organisations e.g clubs, societies and professional and member associations. These organisations mostly very proactive, well organised and have access to facilities and infrastructures. Friday, October 9, 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 2 - PR History and Theory

http://cmns1290absharina.blogspot.com/2009/08/week-2.html

Tuesday, August 4, 2009. Week 2 - PR History and Theory. Chapter 1 by Jane Johnston, Clara Zawawi and Jeff Brand. Chapter 2 by Clara Zawawi. Before I took this course, my understanding of Public Relations (PR) was about a company or a person's reputation in the public eye. And the role of a PR person is to be responsible for controlling that image, so that the public will always see the positive side. But after I finished this weeks reading, I understand that it is actually a lot more than that.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 4 - Media Relations

http://cmns1290absharina.blogspot.com/2009/08/week-4.html

Tuesday, August 18, 2009. Week 4 - Media Relations. A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis? Issuing media releases is a PR role to make sure the media get news materials. These media releases have to be accurate in answering six basic news questions: Who? Otherwise it'll look uninteresting and ends up in the bin or shame file of newsroom. So it is important for PR people to acknowledge themselves with PR writing skills.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 6 - Communities and Public Relations

http://cmns1290absharina.blogspot.com/2009/08/week-6-communities-and-public-relations.html

Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 3 - Strategy and Planning

http://cmns1290absharina.blogspot.com/2009/08/week-3.html

Friday, August 7, 2009. Week 3 - Strategy and Planning. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.

cmns1290absharina.blogspot.com

Absharina's PR Blog: Week 5 - Ethics

http://cmns1290absharina.blogspot.com/2009/08/week-5-ethics.html

Tuesday, August 25, 2009. Week 5 - Ethics. Chapter 5 by Lelde McCoy. Ethics, such a difficult word to describe. However the text book put a simplified term:. Standard of integrity. Doing the right thing.". Situation - The current situation that makes you have to decide. Values - Involving fairness, honesty, loyalty and advocacy. Principles - A person's principles that may affect the decision making. Loyalties - Loyalty to your friends, clients, colleagues. The key point of the reading is that when it com...

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CMNS1290HMPR

Monday, September 21, 2009. Week 9- A Typical Public Relations Program by Candy Tymson. This week's reading was an article taken from the New Australian and New Zealand Public Relations Manual. The key points i found within this article are as follows:. The ability to communicate in a constantly chaning environment'. . This puts the practitioner in a proactive. Role and not a r eactive. After all, the public is outside the office, not inside. . 4) When a public relations practitioner is selecting media t...

cmns1290huien.blogspot.com

hui-en's puff pieces

Wk 10 - Crises in the Third Sector. Wk 9 - Tymsons Typical PR Plan. Wk 8 - Sponsorship and Research. Wk 7 - Ingenuity and Transmission. View my complete profile. Friday, March 20, 2009. Wk 10 - Crises in the Third Sector. I think the two key points to remember from this week's readings are that it is vital for companies to have a crisis plan and that the third sector, though well-meaning in nature, can also lead to deceptive undertakings by businesses. While most companies engage themselves in community ...

cmns1290jessica24.blogspot.com

CMNS1290jessica

Monday, September 21, 2009. PR - A typical public relations program by Candy Tymson. I found that Cindy Tymson. Had some very insightful points into the public relations program,adding into further detail and the key points to highlight. Defining the target audience is the first major step in organising a public relations program.With noting that part of the public relations role is to protect the company or individual,with thinking of the long term perspective of a healthily reputation. Of detail that g...

cmns1290kaytlin.wordpress.com

Cmns1290kaytlin's Blog | Just another WordPress.com site

Just another WordPress.com site. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. October 7, 2010 in Uncategorized. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. Taken from: http:/ www.toprankblog.com/2009/11/social-media-pr/. During the last decade, the ways in which we communicate has changed drastically. With the advent of new media, publics can form across geographical boundaries, and hence become even more powerful. Something that I found particularly i...

cmns1290kim.blogspot.com

CMNS1290 PUBLIC RELATIONS

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cmns1290kobe.blogspot.com

PR: A Student's Thoughts on Her Readings Etc.

Monday, October 5, 2009. The Tight-Rope of PR. Risk = Walking a tight-rope. Issues = A lack of balance. Crisis = Falling fifty feet to your doom. Recovery = Accepting medical help. At least this is what these terms refer to if my brother, the semi-professional, adrenalin addicted; teenage wrestler ever gets the stupid idea to try tight-rope walking without any safety harnesses. In public relations the effects are somewhat less extravagant but no less important to understand. Chapter 11 ‘Risk, issue...

cmns1290marilyn.blogspot.com

Marilyn cmns 1290

Thursday, March 12, 2009. The two main points to remember from this week's readings are:. A positive relationship between the third sector and P.R contribute to the quality of life in a risk society. Traditional organizations and the third sector, share bad history for each other and therefore pose several dangerous implications if a P.R practitioner working for an organization wants to establish a relationship with the third sector. Friday, March 6, 2009. PR theory provides several avenues for practitio...

cmns1290meiyi.blogspot.com

don't worry be happy

Don't worry be happy. Thursday, March 12, 2009. Issues, crisis and PR for not-for-profit organisation. The two key points that I have picked up for this week's readings are:. Issue and crisis occurs and are managed differently. If mishandled or ignored, issue will lead to a crisis. There are situations where an issue is well addressed and it helps lighten the negative impact of a crisis. In a way, issue and crisis are linked. A little background of the case:. Although Shell did try to prevent and avoid a...

cmns1290mellissa.blogspot.com

CMNS1290Mellissa

Thursday, October 15, 2009. Week # 9 Public Relations Program. This reading gives an excellent outline for how to create a PR program. I found the flow charts very straightforward and will provide an excellent frame work from which to base my PR plan project around. Week # 8 Chapter 6 and 10. I particularly learned a lot in this chapter. One key point I drew from the chapter is that firms apply Key Performance Indicators to PR as they are focused. But I skimmed over these because they are a repetition of...

cmns1290michellehogan.blogspot.com

CMNS1290 Michelle Hogan

The: Who, Where and What I have been commenting! Sponsorship and Events Management in PR. View my complete profile. Wednesday, September 26, 2007. OK so I thought I might reflect on this course with the 10Min's free time I have. While I feel in myself I haven't kept up with my usual standards of work, I really need to work on time management that is for sure. Some important points I will take away with me are:. Adjust the writing for the audience. Plan, plan and plan some more! Monday, September 24, 2007.

cmns1290nathanswan.blogspot.com

CMNS1290nathanswan

Saturday, September 22, 2007. I think the key points to remember from this week's readings were that research is undertaken throughout all the phases of public relations practice. Research in public realtions must be done in three different stages, the first being. Which is done before formulating public relations activites and involves research into your organisation, your situation, the target publics, your proposed messages, and strategies. The next focus of research is. The readings made me think mor...