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(CMNS1290) My PR Blog: READING no.2: Strategy and Planning
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CMNS1290) My PR Blog. Wednesday, January 21, 2009. READING no.2: Strategy and Planning. I think the two key points to remember from this week's readings were. Understanding the importance of strategy in an organisation, and having a good time management plan. The readings made me think more about public relations practice in that. Tasks can more easily carried out with organisational strategies and plans acting as guides. By understanding the organisation's relationship with every one of its publics (suc...
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(CMNS1290) My PR Blog: READING no.4: Ethical Practice
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CMNS1290) My PR Blog. Thursday, February 5, 2009. READING no.4: Ethical Practice. I think the two key points to remember from this week's readings were. That it is important to uphold ethical practices, and that they should also exercise corporate social responsibility. The readings made me think more about public relations practice in that. Johnston, J. and Zawawi, C., 2009. Public Relations: Theory and practice. 3rd ed. Allen and Unwin. February 8, 2009 at 8:36 AM. February 8, 2009 at 7:36 PM.
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CMNS 1290 Intro to PR: February 2009
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CMNS 1290 Intro to PR. Thursday, February 26, 2009. Is research an opportunity or a cost? I think two key points to my learning for this week’s readings are. 1 Research will help practitioners to define attitudes and lead to better strategy. Research is the key to any successful public relations, communication and/or marketing efforts, not just in the business world, but also in the non-profit organisations and government sectors. 2 Failure of a project is constituted to the paucity of evaluation. Accord...
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(CMNS1290) My PR Blog: February 2009
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CMNS1290) My PR Blog. Thursday, February 26, 2009. READING no.6: Tactics and Public Relations in Business. I think the two key points to remember from this week's readings were. The complexity of tactic selection and implementation, and the relationship between PR practitioners and various business functions. The readings made me think more about public relations practice in that. Johnston, J. and Zawawi, C., 2009. Public Relations: Theory and practice. 3rd ed. Allen and Unwin. Thursday, February 12, 2009.
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(CMNS1290) My PR Blog: March 2009
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CMNS1290) My PR Blog. Friday, March 13, 2009. READING no.9: Risk, Issues, Crisis and Recovery and Public Relations in the Third Sector. I think the two key points to remember from this week's readings were. To the importance of good communication skills in handling risks, issues, crisis and recovery, and also public relations as a tool for improving relationships between organisations and the third sector. The readings made me think more about public relations practice in that. 3rd ed. Allen and Unwin.
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(CMNS1290) My PR Blog: READING no.1: Introduction, History and Theories
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CMNS1290) My PR Blog. Sunday, January 18, 2009. READING no.1: Introduction, History and Theories. I think the two key points to remember from this week's readings were. Understanding what is 'Public Relations', and that public relations can be a two-way process instead of solely being from the PR officers to their intended public. The readings made me think more about public relations practice in that. Johnston, J. and Zawawi, C., 2009. Public Relations: Theory and practice. I thought the way you approac...
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(CMNS1290) My PR Blog: READING no.9: Risk, Issues, Crisis and Recovery & Public Relations in the Third Sector
http://cmns1290qi.blogspot.com/2009/03/reading-no9-risk-issues-crisis-and.html
CMNS1290) My PR Blog. Friday, March 13, 2009. READING no.9: Risk, Issues, Crisis and Recovery and Public Relations in the Third Sector. I think the two key points to remember from this week's readings were. To the importance of good communication skills in handling risks, issues, crisis and recovery, and also public relations as a tool for improving relationships between organisations and the third sector. The readings made me think more about public relations practice in that. 3rd ed. Allen and Unwin.
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(CMNS1290) My PR Blog: READING no.6: Tactics & Public Relations in Business
http://cmns1290qi.blogspot.com/2009/02/reading-no6-tactics-public-relations-in.html
CMNS1290) My PR Blog. Thursday, February 26, 2009. READING no.6: Tactics and Public Relations in Business. I think the two key points to remember from this week's readings were. The complexity of tactic selection and implementation, and the relationship between PR practitioners and various business functions. The readings made me think more about public relations practice in that. Johnston, J. and Zawawi, C., 2009. Public Relations: Theory and practice. 3rd ed. Allen and Unwin.
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(CMNS1290) My PR Blog: READING no.8: A Typical Public Relations Program, by Candy Tymson
http://cmns1290qi.blogspot.com/2009/03/reading-no8-typical-public-relations.html
CMNS1290) My PR Blog. Wednesday, March 11, 2009. READING no.8: A Typical Public Relations Program, by Candy Tymson. I think the two key points to remember from this week's readings were. That there are many steps to take and things to consider within one PR campaign, and that there are many ways to go about doing each of them although the basic framework remains unchanged. The readings made me think more about public relations practice in that. Subscribe to: Post Comments (Atom).