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Sunday, September 23, 2007. Reserach and Evaluation in Public Relations. Before reading this chapter I understood that it is important to conduct research and practice evaluating this research in order to execute a successful public relations campaign. What I had not previously considered was the specific ways of going about acquiring information and the importance of selective choice of methodology dependent on the amount of information required and budget restrictions. Who is the public? Strategy, Plan...

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cmns1290erynsullivan | cmns1290erynsullivan.blogspot.com Reviews
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Sunday, September 23, 2007. Reserach and Evaluation in Public Relations. Before reading this chapter I understood that it is important to conduct research and practice evaluating this research in order to execute a successful public relations campaign. What I had not previously considered was the specific ways of going about acquiring information and the importance of selective choice of methodology dependent on the amount of information required and budget restrictions. Who is the public? Strategy, Plan...
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3 no comments
4 an executive summary
5 the communication process
6 background
7 situation analysis
8 main messsage statement
9 stakeholders
10 implementation
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cmns1290erynsullivan | cmns1290erynsullivan.blogspot.com Reviews

https://cmns1290erynsullivan.blogspot.com

Sunday, September 23, 2007. Reserach and Evaluation in Public Relations. Before reading this chapter I understood that it is important to conduct research and practice evaluating this research in order to execute a successful public relations campaign. What I had not previously considered was the specific ways of going about acquiring information and the importance of selective choice of methodology dependent on the amount of information required and budget restrictions. Who is the public? Strategy, Plan...

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cmns1290erynsullivan.blogspot.com cmns1290erynsullivan.blogspot.com
1

cmns1290erynsullivan: Reserach and Evaluation in Public Relations

http://cmns1290erynsullivan.blogspot.com/2007/09/reserach-and-evaluation-in-public.html

Sunday, September 23, 2007. Reserach and Evaluation in Public Relations. Before reading this chapter I understood that it is important to conduct research and practice evaluating this research in order to execute a successful public relations campaign. What I had not previously considered was the specific ways of going about acquiring information and the importance of selective choice of methodology dependent on the amount of information required and budget restrictions. Who is the public? Reserach and E...

2

cmns1290erynsullivan: Writing Skills and the Press Release

http://cmns1290erynsullivan.blogspot.com/2007/09/writing-skills-and-press-release.html

Sunday, September 2, 2007. Writing Skills and the Press Release. I learnt from the readings this week that sound writing skills are a must in order to secure a job in public relations. Kurt Wise urges in his article, "The Importance of Writing Skills":. Writing is one of the foundations of a successful public relations practitioner and the ability to communicate messages clearly and concisely is one of their differentiating skills." (Treadwell and Treadwell, 2004). 3 Don't think one size fits all. 4 Keep...

3

cmns1290erynsullivan: Sponsorship and Event Management

http://cmns1290erynsullivan.blogspot.com/2007/09/sponsorship-and-event-management.html

Sunday, September 9, 2007. Sponsorship and Event Management. The readings this week identify sponsorship as a 'hugely successful' public relations tactic. Sponsorship is defined by Johnston and Zawawi as "the purchase of specific rights and benefits associated with an event, organisation or individual." The readings go on to imply very clearly in their definition of sponsorship that it expects a return. See Abby's blog for critique. September 16, 2007 at 3:46 AM. Great blog, well done! I also liked you i...

4

cmns1290erynsullivan: Strategy, Planning and Scheduling & Tactics

http://cmns1290erynsullivan.blogspot.com/2007/09/strategy-planning-and-scheduling.html

Friday, September 21, 2007. Strategy, Planning and Scheduling and Tactics. Strategy, Planning and Scheduling. The readings stressed the overall value of strategy in a campaign. I agree with this and found the steps to write an effective strategic communication plan interesting. The 10 important factors to consider are:. Messages for key stakeholders. This week I commented on David Elliot's blog. I think it is also important for practitioners to realise different campaigns require different tactics, ie no...

5

cmns1290erynsullivan: July 2007

http://cmns1290erynsullivan.blogspot.com/2007_07_01_archive.html

Sunday, July 29, 2007. Chapter 3- Theoretical Perspectives. The chapter explains the importance of interpreting PR through applying various theories and also audiences and the associated media effects upon them. I was particularly drawn to Semiotics and its effects upon audiences. It made me think of a recent advertising campaign for Coke Zero and the consequent PR involvement. A recent campaign for Coke Zero involved 'underground' methods of advertising where the ambiguous phrase. I found this example r...

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CMNS1290nathanswan: July 2007

http://cmns1290nathanswan.blogspot.com/2007_07_01_archive.html

Tuesday, July 31, 2007. Week 4 - Readings. This weeks reading from. Career FAQ's: Public Relations. Made me think more about public relations practice in that it gave examples of jobs that PR professionals undertake, and provided insight into what the people in those jobs think about what they do, what they love and don't like about their job, and what their working week usually consists of. Our other reading for the week, chapter 11 from the Johnston and Zawawi text, focused upon. I think the key points...

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cmns1290brad.blogspot.com cmns1290brad.blogspot.com

CMNS1290 Brad

Sunday, October 18, 2009. Ethics, Ethics, Ethics. Personal ethical boundaries present a major dilemma within the PR industry. There is an intrinsic difference between the ethical interests of people (employees) and the organisations they represent. At a basic level a business operates to serve the interests of its stakeholders, if the interests of these stakeholders are compromised by an ethical dilemma which set of guidelines are followed? Monday, August 17, 2009. An interesting point that I took from t...

cmns1290cat.blogspot.com cmns1290cat.blogspot.com

CMNS1290CAT

Thursday, October 15, 2009. RISK CRISIS AND ISSUES. I have always wondered why organisations mostly use spokespersons, esspecially in time of crisis and this article answered that for me. Keep CEO's as a resever for either special announcements or corrections. This really stood out to me as a great tactic as if you bring them out first thing in a crisis and things continue to go wrong from there, then there is no one else higher up to reassure people. Wednesday, October 14, 2009. The stages that must be ...

cmns1290cherell.blogspot.com cmns1290cherell.blogspot.com

CMNS 1290 - Cherell's

Wednesday, March 18, 2009. Risks, crisis and issues; Third sector. This week's reading covers to area of crisis and issues management, as well as public relations in the third sector. In conclusion, this week's readings is interesting and insightful, it will definetely become useful knowledge in my work of PR in the future. Thursday, March 12, 2009. A typical PR program. Saturday, March 7, 2009. Research and evaluation, sponsorship and events! Saturday, February 21, 2009. Tactics and PR in business.

cmns1290datey.blogspot.com cmns1290datey.blogspot.com

CMNS1290Stacey

Monday, October 12, 2009. Chapter 11 - Risks Crisis and issues run through what and how these symptoms affect the PR practitioner. They encompass natural, political and societal environments. Is defined as "the possibility of harm or damage. Risk is about chance. The outcome is unknown" ( Nicholls 298-299). Most risk is associated negatively, however some risk comes with rewards - such as lottery tickets etc. Is defined as having a problematic situation. 2, The third sector refers to non government organ...

cmns1290elizabethrandell.wordpress.com cmns1290elizabethrandell.wordpress.com

CMNS 1290 Elizabeth Randell's Blog | Just another WordPress.com site

CMNS 1290 Elizabeth Randell's Blog. October 15, 2010, 10:09 am. Week 11’s reading was in fact taken from a an online journal which was originally sourced from ‘The new Australian and New Zealand public relations manual’ and is entitled ‘Writing a Media Release,’ written by Candy Tymson, Peter Lazar and Richard Lazar. October 15, 2010, 9:53 am. Essentially, Fitch states that social media offers opportunities for greater interaction with public; however, it poses both legal and ethical challenges (2009)&#4...

cmns1290erynsullivan.blogspot.com cmns1290erynsullivan.blogspot.com

cmns1290erynsullivan

Sunday, September 23, 2007. Reserach and Evaluation in Public Relations. Before reading this chapter I understood that it is important to conduct research and practice evaluating this research in order to execute a successful public relations campaign. What I had not previously considered was the specific ways of going about acquiring information and the importance of selective choice of methodology dependent on the amount of information required and budget restrictions. Who is the public? Strategy, Plan...

cmns1290grace.blogspot.com cmns1290grace.blogspot.com

CMNS1290Grace

Thursday, October 15, 2009. Week 10: Risk, Crisis, Issues and the Third Sector. This week’s reading revolved around management of risk, risk prevention and crisis management. Basically the message was that, where PR is concerned, prevention is most certainly better than cure. Apologies for that pathetic attempt at a joke. If the risk of Rich plummeting to his death while filming “Rebel Billionaire” was ‘managed’, aka. the whole idea was quashed, then ol’ Rich would soon ...Week 9: A Typical PR Plan.

cmns1290hmpr.blogspot.com cmns1290hmpr.blogspot.com

CMNS1290HMPR

Monday, September 21, 2009. Week 9- A Typical Public Relations Program by Candy Tymson. This week's reading was an article taken from the New Australian and New Zealand Public Relations Manual. The key points i found within this article are as follows:. The ability to communicate in a constantly chaning environment'. . This puts the practitioner in a proactive. Role and not a r eactive. After all, the public is outside the office, not inside. . 4) When a public relations practitioner is selecting media t...

cmns1290huien.blogspot.com cmns1290huien.blogspot.com

hui-en's puff pieces

Wk 10 - Crises in the Third Sector. Wk 9 - Tymsons Typical PR Plan. Wk 8 - Sponsorship and Research. Wk 7 - Ingenuity and Transmission. View my complete profile. Friday, March 20, 2009. Wk 10 - Crises in the Third Sector. I think the two key points to remember from this week's readings are that it is vital for companies to have a crisis plan and that the third sector, though well-meaning in nature, can also lead to deceptive undertakings by businesses. While most companies engage themselves in community ...

cmns1290jessica24.blogspot.com cmns1290jessica24.blogspot.com

CMNS1290jessica

Monday, September 21, 2009. PR - A typical public relations program by Candy Tymson. I found that Cindy Tymson. Had some very insightful points into the public relations program,adding into further detail and the key points to highlight. Defining the target audience is the first major step in organising a public relations program.With noting that part of the public relations role is to protect the company or individual,with thinking of the long term perspective of a healthily reputation. Of detail that g...

cmns1290kaytlin.wordpress.com cmns1290kaytlin.wordpress.com

Cmns1290kaytlin's Blog | Just another WordPress.com site

Just another WordPress.com site. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. October 7, 2010 in Uncategorized. New Media and Public Relations’ and ‘Focus on Asian Public Relations’. Taken from: http:/ www.toprankblog.com/2009/11/social-media-pr/. During the last decade, the ways in which we communicate has changed drastically. With the advent of new media, publics can form across geographical boundaries, and hence become even more powerful. Something that I found particularly i...