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CourtneyChandler | A Strategist's Perspective on Media & Technology

A Strategist's Perspective on Media & Technology

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CourtneyChandler | A Strategist's Perspective on Media & Technology | courtneychandler.wordpress.com Reviews
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2 about me
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A Strategist's Perspective on Media & Technology

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August | 2011 | CourtneyChandler

https://courtneychandler.wordpress.com/2011/08

A Strategist's Perspective on Media and Technology. Fight for the Future of Gaming. August 31, 2011. There are currently a lot of companies duking it out for control over the future of digital gaming. In particular, I’ve been keeping an eye on OnLive since last Christmas when they did a couple high profile ads to hype their launch of the OnLive game system for the TV. Personally, I’m an active Steam. Let’s look at each of these in turn. First, Deus Ex: Human Revolution. This week, OnLive began partnering...

2

Opportunity for Differentiated Digital Ad Network | CourtneyChandler

https://courtneychandler.wordpress.com/2011/07/12/opportunity-for-differentiated-digital-ad-network

A Strategist's Perspective on Media and Technology. Opportunity for Differentiated Digital Ad Network. July 12, 2011. Yesterday I read a long treatise from Chip Bayers at AdWeek about the problem with internet advertising; or why digital media ad sales suck. The easiest explanation for this gap is simple supply/demand economics. The internet offers virtually limitless supply of advertising space. There is so much excess supply, that the price of advertising online is necessarily devalued. So we see that ...

3

Broadcast Bandwidth Probably Should Be Auctioned | CourtneyChandler

https://courtneychandler.wordpress.com/2011/07/26/broadcast-bandwidth-should-be-auctioned

A Strategist's Perspective on Media and Technology. Broadcast Bandwidth Probably Should Be Auctioned. July 26, 2011. Broadcast and Telecom/Tech duke it out in Battle for Bandwidth. The report also suggests that over 70 stations in the top 10 markets will permanently go off air under such a scheme: mostly spanish language stations and public access stations. Further, due to conflicts with Canadian broadcast networks, TV markets on our northern border, like Detroit, could go completely dark. Create a free ...

4

Comment Policy | CourtneyChandler

https://courtneychandler.wordpress.com/comment-policy

A Strategist's Perspective on Media and Technology. The rules are simple:. 2 Make it relevant. I promise I won’t remove your comment simply because you disagree with me. If, on the other hand, you break one of the rules, your comment might get cut. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out.

5

CourtneyChandler | A Strategist's Perspective on Media & Technology | Page 2

https://courtneychandler.wordpress.com/page/2

A Strategist's Perspective on Media and Technology. Was MoviePass Launch a Stunt? July 1, 2011 1 Comment. When I read this article on Wednesday, I thought: “Awesome! But how the heck did they get the exhibitors to agree to this? Of course, MoviePass could have other reasons for their pre-mature launch. Perhaps they’re preparing for another round of financing and thought a stunt like this could increase their valuation? I really don’t know. But I earnestly hope it isn’t incompetence…...June 27, 2011.

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