We create registrable new names for companies or brands. We use a variety of techniques to meet your communications objectives, then deliver a minimum of 5 names, pre-screened for availability.
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SBS, Inc.
James Comerford
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View this contact
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Rivkin&Associates :: Creating New Names | creatingnewnames.com Reviews
https://creatingnewnames.com
We create registrable new names for companies or brands. We use a variety of techniques to meet your communications objectives, then deliver a minimum of 5 names, pre-screened for availability.
creatingnewnames.com
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/work.htm
Clients of our naming services include:. National Laboratories (Lysol Products). Hospital Health Plan Corp. Some of the names we've created include:. Newsletter For European-based executives. Upscale food and catering services. Shampoo of all natural ingredients that increase the body and fullness of hair. A high-tech material for bathtubs and showers that excels in surface quality and structural strength. The name is derived from the word ceramic, which is used in the manufacturing process. The merger o...
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/consultation.htm
We are available on a daily or project basis for consultation on naming strategies, tactics or problems. Some examples:. How to acquire a name already in use. How to sift more than 3,000 employee suggestions for a new company name. How to guide a task force at a Fortune 100 company through a divisional renaming effort. How to develop research protocols to determine the equity in an existing name. 2007 Rivkin and Associates LLC.
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/process.htm
Our consultancy is independent and is owned by its principals. We are not a subsidiary of any advertising agency or design group. We have no agenda other than creating the best possible names for our clients. We believe that any new name should embrace several disciplines. A new name must have a strong positioning orientation to help differentiate the brand. It also should have a strong customer sensibility, and it should have a realistic basis in linguistics. Is the Italian word for reward or prize).
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/map.htm
2007 Rivkin and Associates LLC.
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/index.htm
This is a 3-4 week project to create new names for brands or companies. We use a variety of ideational techniques to create a selection of candidate names. The goal is to express your marketing and communications objectives with vigor and clarity. Names are pre-screened for availability as a corporation or brand name. We also report on multilingual suitability. Some of the names we've created:. Leading maker of Italian sausages). New manufacturing ingredient for the building trade).
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Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/speeches.htm
Steve Rivkin is a dynamic speaker on marketing and communications topics. He knows how to rivet 800 convention-goers to their seats. He knows how to work hands-on with 16 managers in a workshop setting. His speeches and presentations use vivid PowerPoint slides and examples from hundreds of companies, products and services. The Making of a Name. What makes one brand name great, and another brand name ghastly? Marketing Forum Linz Austria. Assn of Independent Hospitals. Assn Of National Advertisers. For m...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/positioning.htm
Positioning deals with the importance of understanding how you are perceived, of focusing your efforts, of starting new categories. Jack Trout and Al Ries labeled and defined the term “Positioning” 30 years ago, and it remains one of the most widely used business strategies in the world. Steve Rivkin worked with Trout and Ries Inc. for 14 years and then co-authored with Jack Trout. The sequel to the international best-seller that introduced the concept. Each project addresses such issues as the category,...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/innovation.htm
Innovation Is Easy When You’re IdeaWise. Every process, every technology, every product eventually becomes old. But as Peter Drucker once observed, “Defending yesterday – that is, not innovating – is far more risky than making tomorrow.”. IdeaWise, the acclaimed 2002 book by Steve Rivkin and Fraser Seitel from John Wiley and Sons, shows you how to collect, borrow and adapt existing ideas. Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in. What can you combine. The authors ...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/books.htm
By Jack Trout with Steve Rivkin. How to adapt, compete and succeed in a time of increased competition, change and crisis. The Making of a Name. By Steve Rivkin and Fraser Sutherland. In 2004, Oxford University Press published this definitive book on names and naming - how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming. By Steve Rivkin and Fraser Seitel. Differentiate or Die (2nd Edition). The Power of Simplicity.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/map.htm
2013 Rivkin and Associates LLC.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/about.htm
Rivkin and Associates LLC is a marketing and communications consultancy. The business was founded in 1989. We consult, write and speak on a variety of marketing and communications topics, and have worked with hundreds of companies in categories ranging from adhesives to foods to hospitals. Steve Rivkin, founder of Rivkin and Associates. Has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism. The Power of Simplicity. Rivkin and Associa...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/name.htm
The Inside Story of the Brands We Buy. By Steve Rivkin and Fraser Sutherland. We share the secrets of successful brand names – who makes them; why they’re made; and how they’re compiled, bought, sold and protected. Published by Oxford University Press. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can be the difference between bankruptcy and a marketplace triumph. How namers surf on brainwaves. Why names symbolize benefits.
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/about.htm
What Is A Naming Workshop? It's the first on-site training tailored for your company's naming needs. It's a concentrated one-day program designed expressly for your marketing, product management and communications people. It starts with a short discussion on:. The most commonly-asked questions about owning a name. Criteria for the ideal name. Researching and testing a name. Guidelines for multilingual suitability. Left Brain Meets Right Brain. Cost for the one-day Workshop is $7,500. Why have a Workshop?
Sitemap – Naming Newsletter
http://www.namingnewsletter.com/sitemap
Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. Watch What You Say. Rivkin & Associates LLC.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/consulting.htm
Marketing Audits and Positioning Projects. Objective outside counsel, steeped in decades of “Positioning” training, for companies, institutions or brands. The work product typically includes analyses of existing programs and recommendations for the implementation of new strategies. A concentrated one-day, on-site program tailored to an individual company's naming needs. There's a presentation and workbook on naming strategies and tactics, then orchestrated ideation to develop names for a brand or com...
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creating new limits | learning to love with new limits and stretched boundaries.
Learning to love with new limits and stretched boundaries. March 23, 2015. Time is not always on my side. It evades me like the receding waves of the great blue. That is about the most poetic sentence you will ever read from me. More to come, soon (at least I hope)! November 18, 2014. Lives back. For Jesus said, ‘. Whoever wishes to save his life will lose it; but whoever loses his life for My sake and the gospel’s will save it. He said I was right about that and we were content with one another and our ...
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Under the coconut tree. Lediga dagar är de bästa dagarna! Blev först stranden ett par timmar med Sofia innan vi och tre från Alcudia-teamet lånade bilen och åkte till IKEA. Åh härliga IKEA, vad skulle jag göra utan dig? Jag är dig evigt tacksam Ingvar Kamprad. Denna gången var det Midsommarmat som skulle inhandlas; lax, prinskorv, sill, köttbullar och Marabou choklad! Men allt har sin tid och sin plats, och jag är inte där än. Nu ska brännan äntligen fixas. 2011-06-21 @ 20:19:40 Permalink. Semestern blev...
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CREATING NEW MILLIONAIRES
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S seventh Angelversary. In the spirit of celebration and remembrance, I invite you to watch this video and take a moment to remember Julian and your own loved ones who have passed on to the Sky World:. Let’s put our minds together as one. And remember the ones who’ve passed on to the Sky World. Their life duties are complete. They are living peacefully. In the Sky World , In the Sky World. I realize now that I was not only grieving my son, I was grieving a total breakdown of my philosophy of life. Bu...
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Creating New Possibilities
What if the question is not why am I so infrequently the person I really want to be, but why do I so infrequently want to be the person I really am? Monday, May 23, 2011. Unit 10 Final Post. In review of my personal assessment in unit 3, I would continue to score my overall assessment as an 8. This class has not only been an education in how to help as a health care provider, but a transformational experience. I am sleeping better than I was prior to this class, I have lost weight (YES! But, I also know ...
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