The Naming Workshop is a one-day, on-site program tailored to your naming needs. Five hours of ideational exercises lead your team to hundreds of possible product, service or company names
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Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming | namingworkshop.com Reviews
https://namingworkshop.com
The Naming Workshop is a one-day, on-site program tailored to your naming needs. Five hours of ideational exercises lead your team to hundreds of possible product, service or company names
namingworkshop.com
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/index.htm
The Naming Workshop is a concentrated one day program. We take you through a dozen proven ideational techniques, all designed to generate hundreds of naming possibilities for your product, service, company or division. The Workshop also includes an overview of types of names, criteria for the ideal name and legal considerations. The Workshop was created by Rivkin and Associates, Inc., a marketing and communications consultancy. We have handled naming assignments for more than 100 companies.
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/map.htm
2013 Rivkin and Associates LLC.
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/leader.htm
Steve Rivkin founded Rivkin and Associates, Inc., a marketing and communications consultancy, in 1989. He has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism. Mr Rivkin is the co-author of five books:. 1996), the sequel to the international bestseller that introduced the concept of positioning. The Power of Simplicity. 1998), a guide to coping with the complexity of marketing management issues. His latest book, The Making of a Name.
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/clients.htm
Among Companies That Have Benefited from a Naming Workshop. National Counsel on Compensation Insurance. 2013 Rivkin and Associates LLC.
Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
http://www.namingworkshop.com/about.htm
What Is A Naming Workshop? It's the first on-site training tailored for your company's naming needs. It's a concentrated one-day program designed expressly for your marketing, product management and communications people. It starts with a short discussion on:. The most commonly-asked questions about owning a name. Criteria for the ideal name. Researching and testing a name. Guidelines for multilingual suitability. Left Brain Meets Right Brain. Cost for the one-day Workshop is $7,500. Why have a Workshop?
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Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/speeches.htm
Steve Rivkin is a dynamic speaker on marketing and communications topics. He knows how to rivet 800 convention-goers to their seats. He knows how to work hands-on with 16 managers in a workshop setting. His speeches and presentations use vivid PowerPoint slides and examples from hundreds of companies, products and services. The Making of a Name. What makes one brand name great, and another brand name ghastly? Marketing Forum Linz Austria. Assn of Independent Hospitals. Assn Of National Advertisers. For m...
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/work.htm
Clients of our naming services include:. National Laboratories (Lysol Products). Hospital Health Plan Corp. Some of the names we've created include:. Newsletter For European-based executives. Upscale food and catering services. Shampoo of all natural ingredients that increase the body and fullness of hair. A high-tech material for bathtubs and showers that excels in surface quality and structural strength. The name is derived from the word ceramic, which is used in the manufacturing process. The merger o...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/positioning.htm
Positioning deals with the importance of understanding how you are perceived, of focusing your efforts, of starting new categories. Jack Trout and Al Ries labeled and defined the term “Positioning” 30 years ago, and it remains one of the most widely used business strategies in the world. Steve Rivkin worked with Trout and Ries Inc. for 14 years and then co-authored with Jack Trout. The sequel to the international best-seller that introduced the concept. Each project addresses such issues as the category,...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/innovation.htm
Innovation Is Easy When You’re IdeaWise. Every process, every technology, every product eventually becomes old. But as Peter Drucker once observed, “Defending yesterday – that is, not innovating – is far more risky than making tomorrow.”. IdeaWise, the acclaimed 2002 book by Steve Rivkin and Fraser Seitel from John Wiley and Sons, shows you how to collect, borrow and adapt existing ideas. Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in. What can you combine. The authors ...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/books.htm
By Jack Trout with Steve Rivkin. How to adapt, compete and succeed in a time of increased competition, change and crisis. The Making of a Name. By Steve Rivkin and Fraser Sutherland. In 2004, Oxford University Press published this definitive book on names and naming - how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming. By Steve Rivkin and Fraser Seitel. Differentiate or Die (2nd Edition). The Power of Simplicity.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/map.htm
2013 Rivkin and Associates LLC.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/about.htm
Rivkin and Associates LLC is a marketing and communications consultancy. The business was founded in 1989. We consult, write and speak on a variety of marketing and communications topics, and have worked with hundreds of companies in categories ranging from adhesives to foods to hospitals. Steve Rivkin, founder of Rivkin and Associates. Has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism. The Power of Simplicity. Rivkin and Associa...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/name.htm
The Inside Story of the Brands We Buy. By Steve Rivkin and Fraser Sutherland. We share the secrets of successful brand names – who makes them; why they’re made; and how they’re compiled, bought, sold and protected. Published by Oxford University Press. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can be the difference between bankruptcy and a marketplace triumph. How namers surf on brainwaves. Why names symbolize benefits.
Naming Strategies – Naming Newsletter
http://www.namingnewsletter.com/category/naming-strategies
Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. Archive for Naming Strategies. Isis Pharmaceuticals: When Your Good Name Is Sullied. January 7, 2016. What would you do if Isis Pharmaceuticals Inc. were your name? The biotech company, sadly, shared its name with the extremist terror group. In fact, the 25-year-old company was named for Isis, an Egyptian goddess revered for healing and protection. …. Read more ›. Posted in Naming Strategies. December 14, 2015. Posted in ...
“33 Tips & Tactics” – updated – Naming Newsletter
http://www.namingnewsletter.com/33-tips-tactics-updated-2
Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. 33 Tips & Tactics updated. 33 Tips & Tactics updated. August 8, 2014. Years ago we produced a little blue booklet titled. 33 Tips and Tactics for Generating Names. It included some of the thought-starters and shortcuts we would follow along the path to creating hundreds of new names for our clients. The booklet was wildly popular, and we gave away tens of thousands of copies. Recently, the nice folks at. Watch What You Say.
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Rivkin&Associates :: The Naming Workshop :: A brainstorming training session for naming
The Naming Workshop is a concentrated one day program. We take you through a dozen proven ideational techniques, all designed to generate hundreds of naming possibilities for your product, service, company or division. The Workshop also includes an overview of types of names, criteria for the ideal name and legal considerations. The Workshop was created by Rivkin and Associates, Inc., a marketing and communications consultancy. We have handled naming assignments for more than 100 companies.
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