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Naming Newsletter | Rivkin & Associates LLC | namingnewsletter.com Reviews
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Fads Inspire Product Names – and Baby Names, Too – Naming Newsletter
http://www.namingnewsletter.com/fads-inspire-product-names-and-baby-names-too
Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. Fads Inspire Product Names and Baby Names, Too. Fads Inspire Product Names and Baby Names, Too. February 27, 2013. Turns out that naming your baby can be just as faddish a process as naming a new product or service. We’ve lived through a bunch:. Just consider preposterous names such as @Climax, 1-4-@LL, 160 over 90, Sg2, mm02 and X’iT Group. BB&T, CNF, FPL, SLM, TXU. And a personal favorite, JCP&L, a GPU Company. Counting...
Commentary – Naming Newsletter
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Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. A Neologism for the Ages: Aspirin. August 11, 2016. Neologisms are nothing new. Today’s flurry of offbeat and oddball coinages can obscure the fact that the practice of coining a new name is an old and proud tradition in commerce. Consider the name of what is perhaps the best-known …. Read more ›. How Did Oscar Get His Name? February 9, 2016. Read more ›. The Bruising Battle over a University’s New Nickname. Now anybody c...
Naming Strategies – Naming Newsletter
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Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. Archive for Naming Strategies. Isis Pharmaceuticals: When Your Good Name Is Sullied. January 7, 2016. What would you do if Isis Pharmaceuticals Inc. were your name? The biotech company, sadly, shared its name with the extremist terror group. In fact, the 25-year-old company was named for Isis, an Egyptian goddess revered for healing and protection. …. Read more ›. Posted in Naming Strategies. December 14, 2015. Posted in ...
“33 Tips & Tactics” – updated – Naming Newsletter
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Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. 33 Tips & Tactics updated. 33 Tips & Tactics updated. August 8, 2014. Years ago we produced a little blue booklet titled. 33 Tips and Tactics for Generating Names. It included some of the thought-starters and shortcuts we would follow along the path to creating hundreds of new names for our clients. The booklet was wildly popular, and we gave away tens of thousands of copies. Recently, the nice folks at. Watch What You Say.
Who Wants to Have Dinner at Crappito’s? – Naming Newsletter
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Darr; Skip to Main Content. Watch What You Say. Sign Up – Free. Watch What You Say. Watch What You Say. Who Wants to Have Dinner at Crappito’s? Who Wants to Have Dinner at Crappito’s? February 27, 2013. You want your restaurant name to stand out. We get it. We’re all for it. After all, there are 580,000 restaurants in America. There are 18,900 just in New York City’s five boroughs. Crapitto’s Cuccina Italiana. It’s the owner’s last name. He’s Italian. Now you know. Phat Phuc Noodle Bar. Apparently the ch...
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Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/speeches.htm
Steve Rivkin is a dynamic speaker on marketing and communications topics. He knows how to rivet 800 convention-goers to their seats. He knows how to work hands-on with 16 managers in a workshop setting. His speeches and presentations use vivid PowerPoint slides and examples from hundreds of companies, products and services. The Making of a Name. What makes one brand name great, and another brand name ghastly? Marketing Forum Linz Austria. Assn of Independent Hospitals. Assn Of National Advertisers. For m...
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/work.htm
Clients of our naming services include:. National Laboratories (Lysol Products). Hospital Health Plan Corp. Some of the names we've created include:. Newsletter For European-based executives. Upscale food and catering services. Shampoo of all natural ingredients that increase the body and fullness of hair. A high-tech material for bathtubs and showers that excels in surface quality and structural strength. The name is derived from the word ceramic, which is used in the manufacturing process. The merger o...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/positioning.htm
Positioning deals with the importance of understanding how you are perceived, of focusing your efforts, of starting new categories. Jack Trout and Al Ries labeled and defined the term “Positioning” 30 years ago, and it remains one of the most widely used business strategies in the world. Steve Rivkin worked with Trout and Ries Inc. for 14 years and then co-authored with Jack Trout. The sequel to the international best-seller that introduced the concept. Each project addresses such issues as the category,...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/innovation.htm
Innovation Is Easy When You’re IdeaWise. Every process, every technology, every product eventually becomes old. But as Peter Drucker once observed, “Defending yesterday – that is, not innovating – is far more risky than making tomorrow.”. IdeaWise, the acclaimed 2002 book by Steve Rivkin and Fraser Seitel from John Wiley and Sons, shows you how to collect, borrow and adapt existing ideas. Steve Rivkin and Fraser Seitel demystify the creation of great new innovations in. What can you combine. The authors ...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/books.htm
By Jack Trout with Steve Rivkin. How to adapt, compete and succeed in a time of increased competition, change and crisis. The Making of a Name. By Steve Rivkin and Fraser Sutherland. In 2004, Oxford University Press published this definitive book on names and naming - how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming. By Steve Rivkin and Fraser Seitel. Differentiate or Die (2nd Edition). The Power of Simplicity.
Rivkin&Associates :: Strategic Marketing&Communications
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2013 Rivkin and Associates LLC.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/about.htm
Rivkin and Associates LLC is a marketing and communications consultancy. The business was founded in 1989. We consult, write and speak on a variety of marketing and communications topics, and have worked with hundreds of companies in categories ranging from adhesives to foods to hospitals. Steve Rivkin, founder of Rivkin and Associates. Has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism. The Power of Simplicity. Rivkin and Associa...
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/name.htm
The Inside Story of the Brands We Buy. By Steve Rivkin and Fraser Sutherland. We share the secrets of successful brand names – who makes them; why they’re made; and how they’re compiled, bought, sold and protected. Published by Oxford University Press. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can be the difference between bankruptcy and a marketplace triumph. How namers surf on brainwaves. Why names symbolize benefits.
Rivkin&Associates :: Strategic Marketing&Communications
http://www.rivkin.net/consulting.htm
Marketing Audits and Positioning Projects. Objective outside counsel, steeped in decades of “Positioning” training, for companies, institutions or brands. The work product typically includes analyses of existing programs and recommendations for the implementation of new strategies. A concentrated one-day, on-site program tailored to an individual company's naming needs. There's a presentation and workbook on naming strategies and tactics, then orchestrated ideation to develop names for a brand or com...
Rivkin&Associates :: Creating New Names
http://www.creatingnewnames.com/consultation.htm
We are available on a daily or project basis for consultation on naming strategies, tactics or problems. Some examples:. How to acquire a name already in use. How to sift more than 3,000 employee suggestions for a new company name. How to guide a task force at a Fortune 100 company through a divisional renaming effort. How to develop research protocols to determine the equity in an existing name. 2007 Rivkin and Associates LLC.
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Naming Mountains
March 28, 2018. We are still repairing our hearts and our home. One project at a time. From → The Blue Castle. March 27, 2018. 8220;Every intensification is good, if it is in your entire blood, if it isn’t intoxication or muddiness, but joy which you can see into, clear to the bottom.”. From → Collecting Joy. January 30, 2017. From → Uncategorized. 2017 – Beginnings. January 1, 2017. A finished quilt top in low light . A Magic Princess with a favorite hat. From → Celebrations. December 29, 2016. One enor...
NamingMyBrand.Com | Branding Agency Domain Acquisition Specialists
Branding Agency Domain Acquisition Specialists. Reviews As seen on Fiverr! Interesting article on choosing name. May 13, 2014. Http:/ www.theatlantic.com/business/archive/2011/05/the-science-of-naming-brands-from-ipad-to-ice-cream/238820/. Interesting article on choosing name. This left column is widget ready! Add one in the admin panel. This center column is widget ready! Add one in the admin panel. This right column is widget ready! Add one in the admin panel.
naming names
Naming Naturals – Just another WordPress site
Just another WordPress site. Welcome to WordPress. This is your first post. Edit or delete it, then start writing! May 6, 2017. 1 Comment on Hello world! Proudly powered by WordPress.
Naming Newsletter | Rivkin & Associates LLC
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Namingo
Namingo is an independent brand naming consultancy. We collaborate with clients to create memorable, impactful verbal identities for companies, products and services. Our team of branding specialists combine creative expression with strategic insight to develop names that both inform and inspire. Small Words. Big Ideas. Jeff is a brand development professional with over 35 years experience in the field. Anthony is an accomplished brand strategist and international marketing expert. During his time at Sie...
Naming of Parts
Saturday, February 5, 2011. I have been working on training to run a 5k. I can now do a 5k on the treadmill. I can run over a mile not on the treadmill. However, I'm having problems with the progression. I NEED a plan, and am having trouble designing one on my own. Anyway, putting such nerdiness aside.The pre-training is designed to get your muscles and bones used to the repeated stress of running 4 times a week. During the pre-training period I'll run for a set time (20, 25, and 30 minutes as th...I com...
A Naming of Parts
A Naming of Parts. Nah im thinkin bout pussy, science fairs for queers. Viewing most recent entries.
All These Weirdos
I had never known, never even imagined for a heartbeat, that there might be a place for people like us. Tuesday, February 01, 2011. I WANT TO WIN THE LOTTERY OR BRING DOWN THE GOVERNMENT THIS SUMMER. Thursday, July 22, 2010. Please" by Robert Creeley. Oh god, let's go. This is a poem for Kenneth Patchen. Everywhere they are shooting people. People people people people. This is a poem for Allen Ginsberg. I want to be elsewhere, elsewhere. This is a poem about a horse that got tired. I want to go home.
