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Marketing Directions | Direct marketing ideas and inspirations.Direct marketing ideas and inspirations.
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Direct marketing ideas and inspirations.
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Marketing Directions | Direct marketing ideas and inspirations. | mhbaumdm.wordpress.com Reviews
https://mhbaumdm.wordpress.com
Direct marketing ideas and inspirations.
Wrong lesson from the gecko? | Marketing Directions
https://mhbaumdm.wordpress.com/2010/08/24/wrong-lesson-from-the-gecko
Direct marketing ideas and inspirations. If it weren’t for those pesky customers…. Lost in the yogurt →. Wrong lesson from the gecko? August 24, 2010. I’m sure Geico has a marketing research budget larger than the GNP of most small countries, so I hesitate to criticize – but what the heck, I’ll do it anyway. I think their new TV commercials – e.g., “Does Geico save you 15% or more on your car insurance? Is the Pope German? 8221; – are clever, funny, and unlikely to help them sell their products. Maybe th...
January | 2012 | Marketing Directions
https://mhbaumdm.wordpress.com/2012/01
Direct marketing ideas and inspirations. Monthly Archives: January 2012. Kodak moment: Getting the one life-and-death strategic question right. January 30, 2012. People are drawing all sorts of lessons from Kodak’s Chapter 11 filing. How does a dominant, “iconic” business slide downhill with such rapidity and finality – even though it invented the technology (digital photography) that remade its industry and caused the company’s … Continue reading →. Sales and Marketing: dogs & cats? Lost in the yogurt.
August | 2010 | Marketing Directions
https://mhbaumdm.wordpress.com/2010/08
Direct marketing ideas and inspirations. Monthly Archives: August 2010. Wrong lesson from the gecko? August 24, 2010. I’m sure Geico has a marketing research budget larger than the GNP of most small countries, so I hesitate to criticize – but what the heck, I’ll do it anyway. I think their new TV commercials – e.g., “Does Geico … Continue reading →. If it weren’t for those pesky customers…. August 5, 2010. Sales and Marketing: dogs & cats? Lost in the yogurt. Wrong lesson from the gecko?
Sales & Marketing: dogs & cats? | Marketing Directions
https://mhbaumdm.wordpress.com/2012/02/27/sales-marketing-dogs-cats
Direct marketing ideas and inspirations. Kodak moment: Getting the one life-and-death strategic question right. Sales and Marketing: dogs & cats? February 27, 2012. 8221; But they always want more and they want it. Offhand I tossed off a consoling explanation that made more sense the more I thought about it (not always the case with my off-the-cuff pronouncements). 8220;They’re sales, you’re marketing. They’re dogs, you’re a cat.”. Sales people are dogs:. 8221; “Get the decision-maker! 8221; This week...
mhbaumk12 | Marketing Directions
https://mhbaumdm.wordpress.com/author/mhbaumk12
Direct marketing ideas and inspirations. Mike Baum has 40 years of experience with all types of direct marketing, has run several companies, spent 25 years as a consultant in franchising and in K-12 education, and currently helps companies find solutions to growth challenges. Sales and Marketing: dogs & cats? February 27, 2012. Kodak moment: Getting the one life-and-death strategic question right. January 30, 2012. Lost in the yogurt. May 21, 2011. Shopping last week with my daughter (and grandchildren) ...
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Contact us » Sophia Consulting LLC - Mike Baum - Marketing Strategy & Implementation
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Mike Baum - Marketing Strategy and Implementation. Musings on marketing to K-12 schools. Thoughts on marketing, direct and otherwise, with occasional side trips into general management.
Sophia Consulting LLC - Mike Baum - Marketing Strategy & Implementation
http://www.sophiaconsultingllc.com/index.php?news&nid=4
Mike Baum - Marketing Strategy and Implementation. Musings on marketing to K-12 schools. Musings on marketing to K-12 schools. Thoughts on marketing, direct and otherwise, with occasional side trips into general management.
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Mid-Hudson Battle of the Books
Mid-Hudson Battle of the Books. Welcome to the Mid-Hudson Battle of the Books! This slideshow requires JavaScript. Mid-Hudson Battle of the Books encourages a community of engaged middle- and high-school-aged readers in our four-county region by introducing them to great books, authors, and their fellow readers in an atmosphere of friendly competition and good sportsmanship. Battle of the Books is a national Summer Reading Program for middle- and high-school students in the five-county region. 2016 Sub-C...
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Marketing Directions | Direct marketing ideas and inspirations.
Direct marketing ideas and inspirations. Sales and Marketing: dogs & cats? February 27, 2012. Lunching with a client a few weeks back, I found myself listening to the challenges she (a marketing person) had working with her sales group. She loves them and they her, because she’s always providing them with statistics and backup for sales challenges, and she never loses sight of my favorite question, “What are we selling here? 8221; But they always want more and they want it. Sales people are dogs:. 8221; ...
Mike Baum's Edbiz | Marketing and trends in K-12 schools
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Forward to the past: How technology is bringing back grassroots educational marketing. December 14, 2012. At the SIIA Ed Tech Business Forum in New York last month, one source of buzz was “consumerization.” The term appeared a few days later in an Education Week. Site-based decision-making means that in many districts, principals can once again spend their schools’ funds as best they see fit – as long as they deliver required results in...Another &...
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