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Mike Baum's Edbiz | Marketing and trends in K-12 schoolsMarketing and trends in K-12 schools
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Mike Baum's Edbiz | Marketing and trends in K-12 schools | mhbaumk12.wordpress.com Reviews
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Marketing and trends in K-12 schools
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March | 2012 | Mike Baum's Edbiz
https://mhbaumk12.wordpress.com/2012/03
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Monthly Archives: March 2012. K-12 school funding outlook: Behind the numbers. March 23, 2012. The American Association of School Administrators (AASA) just published the latest in a 3-yr series of surveys on the impact of the recession on school districts. More than 500 administrators, mostly superintendents, responded. Behind the political elements to be expected … Continue reading →. The loneliness of the long-distance teacher.
October | 2012 | Mike Baum's Edbiz
https://mhbaumk12.wordpress.com/2012/10
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Monthly Archives: October 2012. ISTE Leadership Forum: How can we know the dancer from the dance? October 28, 2012. Some 400-500 educators came to Indianapolis last week for ISTE’s inaugural conference focused on leading school change. It was a solid first effort, illustrating ISTE’s growth over the past decade from a “techie” group to perhaps the most vibrant overall … Continue reading →. EdNET 2012: Situation critical but not serious.
August | 2012 | Mike Baum's Edbiz
https://mhbaumk12.wordpress.com/2012/08
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Monthly Archives: August 2012. 8220;The new abnormal” in K-12: Tactics are more important than ever. August 3, 2012. 8220;Strategy” has become such a common term in business, many folks forget that it originated in war. “Strategos” is the ancient Greek word for “general.” So strategy really means the art of generalship: how the top commander directs resources against an … Continue reading →. The loneliness of the long-distance teacher.
“The new abnormal” in K-12: Tactics are more important than ever | Mike Baum's Edbiz
https://mhbaumk12.wordpress.com/2012/08/03/the-new-abnormal-in-k-12-tactics-are-more-important-than-ever
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Tablets: Take them and call me in the morning? EdNET 2012: Situation critical but not serious →. 8220;The new abnormal” in K-12: Tactics are more important than ever. August 3, 2012. To any pacifists reading this blog, apologies for the bellicose references. But if we’re going to use terms we might as well understand what they mean. Loose talk about the importance of “strategy” often overlooks two points:. And overall school funding. An illustratio...
November | 2012 | Mike Baum's Edbiz
https://mhbaumk12.wordpress.com/2012/11
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Monthly Archives: November 2012. The loneliness of the long-distance teacher. November 12, 2012. Some of the more interesting discussions at ISTE’s Leadership Forum last month revolved around social media. Use (or misuse) of Facebook, Twitter, etc., by students has gleaned plenty of press attention and even legislation, but use by and between educators … Continue reading →. The loneliness of the long-distance teacher. 8220;The new abnor….
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Marketing Management Archives — The Education Business Blog
http://www.educationbusinessblog.com/category/marketing-management
The Education Business Blog. Published By Lee Wilson. September 11, 2015. How To Focus A Company – Setting Product Development Priorities. Setting priorities and focus for product development is one of the core questions all companies have to wrestle with. The answer determines how resources are focused. It also drives explicit and implicit organizational structure and power. It quite literally defines who you are as a business. September 11, 2015. September 11, 2015 7:22 am. March 27, 2014. When schools...
A SaaS Educational Content Pricing Model Emerges — The Education Business Blog
http://www.educationbusinessblog.com/2014/03/saas-educational-content-pricing-model-emerges.html
The Education Business Blog. Published By Lee Wilson. March 27, 2014. A SaaS Educational Content Pricing Model Emerges. In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit. For back pay and 401k contributions. The trick is to find a business model that insures products will be supported and sustained over the long haul. At the heart of this challeng...
Services — The Education Business Blog
http://www.educationbusinessblog.com/services
The Education Business Blog. Published By Lee Wilson. If you are wrestling with one of the following issues we can quickly help your team find consensus on direction and build the action plan to generate efficient growth. We have a track record of successfully addressing these issues in companies of all sizes. Distribution, mergers, and acquisitions. Launch new products or companies. Craft new Sales and Marketing approaches. Manage a Strategic Shift. Align the management team around a shared business plan.
subscription Tag Archives — The Education Business Blog
http://www.educationbusinessblog.com/tag/subscription
The Education Business Blog. Published By Lee Wilson. March 27, 2014. A SaaS Educational Content Pricing Model Emerges. In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit. For back pay and 401k contributions. Software as a service. March 27, 2014. March 27, 2014 6:41 am. In San Antonio. He has spent two decades in the education business at Apple, C...
digital adoption Tag Archives — The Education Business Blog
http://www.educationbusinessblog.com/tag/digital-adoption
The Education Business Blog. Published By Lee Wilson. March 27, 2014. A SaaS Educational Content Pricing Model Emerges. In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit. For back pay and 401k contributions. Software as a service. March 27, 2014. March 27, 2014 6:41 am. In San Antonio. He has spent two decades in the education business at Apple, C...
instructional materials Tag Archives — The Education Business Blog
http://www.educationbusinessblog.com/tag/instructional-materials
The Education Business Blog. Published By Lee Wilson. March 27, 2014. A SaaS Educational Content Pricing Model Emerges. In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit. For back pay and 401k contributions. Software as a service. March 27, 2014. March 27, 2014 6:41 am. December 21, 2011. Market Crash or Market Stall? I’ve spoken with people at ...
publishing strategy Tag Archives — The Education Business Blog
http://www.educationbusinessblog.com/tag/publishing-strategy
The Education Business Blog. Published By Lee Wilson. June 12, 2014. Publishing Open Educational Resources – A Model for Co-Existence. Open Educational Resources (OER) are here to stay. Publishing, despite the rumors, is not dead. The real question is not if but how these two options will co-exist in the instructional materials market. June 12, 2014. June 12, 2014 5:13 am. June 9, 2007. Where is the Wii for Education? Where are breakthrough products like the Wii. More foil on the cover! Zero sum commodit...
Publishing + Open Educational Resources - A Model for Co-Existence — The Education Business Blog
http://www.educationbusinessblog.com/2014/06/publishing-open-educational-resources-model-co-existence.html
The Education Business Blog. Published By Lee Wilson. June 12, 2014. Publishing Open Educational Resources – A Model for Co-Existence. Open Educational Resources (OER) are here to stay. Publishing, despite the rumors, is not dead. The real question is not if but how these two options will co-exist in the instructional materials market. The range of materials teachers draw on to support their work in the classroom is vast. Paper based products and digital worksheets stand on their own once they are purcha...
Contact us » Sophia Consulting LLC - Mike Baum - Marketing Strategy & Implementation
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Mike Baum - Marketing Strategy and Implementation. Musings on marketing to K-12 schools. Thoughts on marketing, direct and otherwise, with occasional side trips into general management.
saas Tag Archives — The Education Business Blog
http://www.educationbusinessblog.com/tag/saas
The Education Business Blog. Published By Lee Wilson. March 27, 2014. A SaaS Educational Content Pricing Model Emerges. In January 2001 as the dot com boom burst online education site wwwrrr.com went out of business overnight, literally. Coverage tended to focus on the employees – who ultimately filed a class action lawsuit. For back pay and 401k contributions. Software as a service. March 27, 2014. March 27, 2014 6:41 am. In San Antonio. He has spent two decades in the education business at Apple, C...
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Direct marketing ideas and inspirations. Sales and Marketing: dogs & cats? February 27, 2012. Lunching with a client a few weeks back, I found myself listening to the challenges she (a marketing person) had working with her sales group. She loves them and they her, because she’s always providing them with statistics and backup for sales challenges, and she never loses sight of my favorite question, “What are we selling here? 8221; But they always want more and they want it. Sales people are dogs:. 8221; ...
Mike Baum's Edbiz | Marketing and trends in K-12 schools
Mike Baum's Edbiz. Marketing and trends in K-12 schools. Forward to the past: How technology is bringing back grassroots educational marketing. December 14, 2012. At the SIIA Ed Tech Business Forum in New York last month, one source of buzz was “consumerization.” The term appeared a few days later in an Education Week. Site-based decision-making means that in many districts, principals can once again spend their schools’ funds as best they see fit – as long as they deliver required results in...Another &...
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