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                                        If it weren’t for those pesky customers… | Marketing Directions
                                        https://mhbaumdm.wordpress.com/2010/08/05/if-it-werent-for-those-pesky-customers
                                        Direct marketing ideas and inspirations. Is “so” the new “well? 8221; Harley-Davidson in speech. Wrong lesson from the gecko? If it weren’t for those pesky customers…. August 5, 2010. 8221; and flouncing off in a huff when s/he hears “Oh, we don’t sell enough of that to stock it anymore.”. So what does the Baum family do now? I’m not the only curmudgeon who says, “Fine, I’ll take my business elsewhere.” Mass Market Retailer. What’s the moral here? Stock everything regardless of sales volume? Leave a Repl...
                                     
                                    
                                        
                                             mhbaumk12.wordpress.com
                                            mhbaumk12.wordpress.com
                                        
                                        EdNET 2012: Situation critical but not serious | Mike Baum's Edbiz
                                        https://mhbaumk12.wordpress.com/2012/10/13/ednet-2012-situation-critical-but-not-serious
                                        Mike Baum's Edbiz. Marketing and trends in K-12 schools. 8220;The new abnormal” in K-12: Tactics are more important than ever. ISTE Leadership Forum: How can we know the dancer from the dance? EdNET 2012: Situation critical but not serious. October 13, 2012. That mood understates, however, just how much “the only constant is change” right now. Two elements of the trend – rapid digitization of everything and the interconnectedness of everything – are ably summed up in Frank Cat...Incisive collection of &#...
                                     
                                    
                                        
                                             mhbaumk12.wordpress.com
                                            mhbaumk12.wordpress.com
                                        
                                        ISTE2012: Where do we go from here? | Mike Baum's Edbiz
                                        https://mhbaumk12.wordpress.com/2012/07/03/iste2012-where-do-we-go-from-here
                                        Mike Baum's Edbiz. Marketing and trends in K-12 schools. Hoping for crocuses at ISTE. Tablets: Take them and call me in the morning? ISTE2012: Where do we go from here? July 3, 2012. This year’s conference sprawled. Perhaps it was the venue – San Diego, next to the ocean, conference center wrapped around a huge quasi-outdoor “Sails” pavilion with tent roof like Denver airport. Perhaps it was the ambiguous theme “ Expanding Horizons. And there’s increasing pressure on staff salaries – though o...Mike Baum...
                                     
                                    
                                        
                                             mhbaumk12.wordpress.com
                                            mhbaumk12.wordpress.com
                                        
                                        games, learning, & a ghost | Mike Baum's Edbiz
                                        https://mhbaumk12.wordpress.com/2012/06/17/games-learning-a-ghost
                                        Mike Baum's Edbiz. Marketing and trends in K-12 schools. K-12 school funding outlook: Behind the numbers. Hoping for crocuses at ISTE →. Games, learning, and a ghost. June 17, 2012. I spent most of last week at the 8th annual (“8.0”) Games, Learning, and Society. Magazine in 1983. And he was right: that’s how the world became “digital.” There were signs at GLS 8.0 pointing to a similar future for educational gaming. Most in the gaming space would assert that games, or a gamelike environment, provide adva...
                                     
                                    
                                        
                                             mhbaumdm.wordpress.com
                                            mhbaumdm.wordpress.com
                                        
                                        Marketing Directions | Direct marketing ideas and inspirations. | Page 2
                                        https://mhbaumdm.wordpress.com/page/2
                                        Direct marketing ideas and inspirations. Newer posts →. Branding according to Marx. July 10, 2010. Branding is important, but it’s often made too mysterious. People talk about building a brand as if you can’t have one without a consultant, many lengthy meetings, and sacrificing a pigeon or two. Do you have a brand? Be to find out what people already think it is. Which makes branding part of direct marketing. But then, everything is. Mike Baum – Sophia Consulting LLC. July 3, 2010. The power of direct mar...
                                     
                                    
                                        
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                                            mhbaumdm.wordpress.com
                                        
                                        Is “so” the new “well?” Harley-Davidson in speech. | Marketing Directions
                                        https://mhbaumdm.wordpress.com/2010/07/22/is-so-the-new-well-harley-davidson-in-speech
                                        Direct marketing ideas and inspirations. Long copy sells – the web proves it. If it weren’t for those pesky customers… →. Is “so” the new “well? 8221; Harley-Davidson in speech. July 22, 2010. Lately it seems speakers, presenters, and interviewees start every talk, every answer to a question, with “So…” “Are there any potential toxicity problems with this new treatment? What purpose did “so” play in that sentence? 8221; “Well…I think when pot is outlawed, only outlaws will have pot.”. A cluttered backgro...
                                     
                                    
                                        
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                                            mhbaumdm.wordpress.com
                                        
                                        Kodak moment: Getting the one life-and-death strategic question right | Marketing Directions
                                        https://mhbaumdm.wordpress.com/2012/01/30/kodak-moment-getting-the-one-life-and-death-strategic-question-right
                                        Direct marketing ideas and inspirations. Lost in the yogurt. Sales and Marketing: dogs & cats? Kodak moment: Getting the one life-and-death strategic question right. January 30, 2012. People are drawing all sorts of lessons from Kodak’s Chapter 11 filing. How does a dominant, “iconic” business slide downhill with such rapidity and finality – even though it invented the technology (digital photography) that remade its industry and caused the company’s ills? Yes, the key. 8221; question well. In any generi...
                                     
                                    
                                        
                                             mhbaumdm.wordpress.com
                                            mhbaumdm.wordpress.com
                                        
                                        Sales & Marketing: dogs & cats? | Marketing Directions
                                        https://mhbaumdm.wordpress.com/2012/02/27/sales-marketing-dogs-cats
                                        Direct marketing ideas and inspirations. Kodak moment: Getting the one life-and-death strategic question right. Sales and Marketing: dogs & cats? February 27, 2012. 8221; But they always want more and they want it. Offhand I tossed off a consoling explanation that made more sense the more I thought about it (not always the case with my off-the-cuff pronouncements). 8220;They’re sales, you’re marketing. They’re dogs, you’re a cat.”. Sales people are dogs:. 8221; “Get the decision-maker! 8221; This week...