emeraldcurtain.blogspot.com
Behind the Emerald Curtain: If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals
http://emeraldcurtain.blogspot.com/2012/12/if-wizard-is-wizard-who-will-serve.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Sunday, December 9, 2012. If The Wizard Is A Wizard Who Will Serve: Using Web Metrics To Accomplish Goals. Online shoppers can try wheels virtually, seeing how wheels will look on specific vehicles with an Int...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Taking Action with GA Goals, Funnels, and Filter
http://lookin-out-my-back-door.blogspot.com/2012/12/taking-action-with-ga-goals-funnels-and.html
IMC 642 - Web Metrics. Monday, December 3, 2012. Taking Action with GA Goals, Funnels, and Filter. The fundamental notion behind the use of Google Analytics is that the suite provides statistical information designed to help an individual or an organization meter their website with the end goal of affecting a positive change in its overall web traffic. To begin, a conversion is a web visitor that has moved from one point to another within the website along an expected route and has performed some series ...
heronlinespace.blogspot.com
Her Online Space: Video Makes Blogs More Interesting
http://heronlinespace.blogspot.com/2012/12/video-makes-blogs-more-interesting.html
Relevant thoughts.that also happen to be part of a classroom assignment. Saturday, December 1, 2012. Video Makes Blogs More Interesting. As we approach the final home stretch of IMC 642, Web Analytics and SEO, we are being asked to generate more traffic to our fledgling blogs in order to gain a more comprehensive understanding of all of the tools that exist to draw traffic, increase conversions and analyze the success or failure of an online site. At the esteemed West Virginia University. Vlogging is the...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Prénatal Ecommerce Metrics
http://lookin-out-my-back-door.blogspot.com/2012/12/prenatal-ecommerce-metrics.html
IMC 642 - Web Metrics. Sunday, December 9, 2012. Prénatal Ecommerce Metrics. A look at the web page for the success stories of Adobe’s analytical software suite Omniture. Is a veritable “who’s who” of organizations from the financial services, retail, media, entertainment, and life sciences industries. But the company’s efforts were managed entirely by an external interactive agency that provided no way for Prénatal representatives to manage content or oversee social collaboration. Going forward with a...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Google Analytics Custom Reporting
http://lookin-out-my-back-door.blogspot.com/2012/11/google-analytics-custom-reporting.html
IMC 642 - Web Metrics. Monday, November 26, 2012. Google Analytics Custom Reporting. While Google Analytics (GA) is a tool meant for recording and reporting statistical data as it relates to the visitors of just about any website, it proves particularly useful and insightful for blog curators. As blogging is becoming more and more accepted as a form of journalism, and as a means for generating income, the implementation of a tool such as this can only serve to enhance the offering of such outlets. This r...
emeraldcurtain.blogspot.com
Behind the Emerald Curtain: Start at the beginning
http://emeraldcurtain.blogspot.com/2012/11/start-at-beginning.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Thursday, November 1, 2012. Start at the beginning. So, where do you start? He offers great insights and step-by-step instructions for setting measurable goals and it's well worth the read. The number of indiv...
heronlinespace.blogspot.com
Her Online Space: No Fear Analytics
http://heronlinespace.blogspot.com/2012/11/no-fear-analytics.html
Relevant thoughts.that also happen to be part of a classroom assignment. Monday, November 26, 2012. My name is Lisa and I have Numerophobia. This means that a few people actually read my entries, though I see that many endured the experience for all of ten seconds. Is a good indicator of stickiness or, put another way, whether the content is interesting and valuable enough to draw readers in deeper. For an established blogger who really has something to say, this is a key performance metric. Are useful m...
lookin-out-my-back-door.blogspot.com
IMC 642 - Web Metrics: Important Digital Marketing Metrics
http://lookin-out-my-back-door.blogspot.com/2012/10/important-digital-marketing-metrics.html
IMC 642 - Web Metrics. Tuesday, October 30, 2012. Important Digital Marketing Metrics. As times change and content on the web becomes ever more participatory, the collection and importance of various metrics is likely to change as well. According to Marc Poirier, Chief Marketing Officer of Acquisio. The reasons for which are many but include the following:. A “bounce” from a website is equal to a visitor browsing over and then leaving without exploring other sections of the same domain. A metric such as ...
emeraldcurtain.blogspot.com
Behind the Emerald Curtain: Funnels, Filters and Goals (Oh My!): Finding the Courage to Take Action
http://emeraldcurtain.blogspot.com/2012/12/funnels-filters-and-goals-oh-my-finding.html
Behind the Emerald Curtain. Web analytics is like the Great and Powerful Oz; everyone wants the information it provides, but it's so mysterious and scary, they are afraid to even ask the questions. When you look behind the emerald curtain, it's not really as big, scary or complicated as it appears. Monday, December 3, 2012. Funnels, Filters and Goals (Oh My! Finding the Courage to Take Action. Funnels, filters and goals, oh my! Events – When a visitor completes an event. The event is set up and...Once go...