thezenmangoblog.blogspot.com
The ZenMango Blog: September 2010
http://thezenmangoblog.blogspot.com/2010_09_01_archive.html
Monday, September 20, 2010. Does Sports Marketing Really Work? It was a pleasure and honor to moderate a Sports Marketing panel at Dine America. Hosted by QSR Magazine. We had a great team of panelists that included Tracy White. Senior Vice President, Sales and Marketing, and Chief Sales Officer for the Atlanta Hawks, Atlanta Thrashers and Philips Arena. VP, Taco Mac. Based on the lively discussion among panelists, I arrived at the following five take-away's:. Right fit for the brand. 8221; Instead a bra...
thezenmangoblog.blogspot.com
The ZenMango Blog: January 2010
http://thezenmangoblog.blogspot.com/2010_01_01_archive.html
Friday, January 15, 2010. How a Lose-Win Strategy Can Help You Win Customers}. In the classical business model, we all say we want a win-win relationship. But is there such thing as a true win-win relationship? Isn’t there always an ending where one party feels that he/she could have gotten more? But traditional marketers and operators as well finance team in organizations reject the concept of lose-win immediately. A SIMPLE LOSE-WIN IDEA. WHY THE IDEA IS BRILLIANT. My personal opinion, of course). So no...
thezenmangoblog.blogspot.com
The ZenMango Blog: {Operations Focused Marketing: A Marperations First?}
http://thezenmangoblog.blogspot.com/2011/04/operations-focused-marketing.html
Wednesday, April 6, 2011. Operations Focused Marketing: A Marperations First? Ever since the inception of the Marperations concept, I have been searching for examples where operations completely defines a brand and marketing simply must reflect the differentiated operations. Last weekend I found an example where I would have least expected it. First he poured some hot water into the coffee pot, and then he ground some fresh coffee beans, fresh just for me. After that he poured the ground coffee in th...
thezenmangoblog.blogspot.com
The ZenMango Blog: December 2009
http://thezenmangoblog.blogspot.com/2009_12_01_archive.html
Tuesday, December 8, 2009. Happy Team Members Make Happy Customers }. In one of my early projects in the corporate world, I built a team member satisfaction measuring tool for the company I was working for. As I built the questionnaire, I covered all areas from hiring to training, from on the job satisfaction to the role of the supervisor and compensation. The front line team members. Wow! I realized we had information that would allow us to favorably influence the guest experience. Solution: Within thre...
aptfoodforthought.com
8 Tips for Improving Your Testing Process - Food for Thought
http://www.aptfoodforthought.com/2015/02/8-tips-for-improving-your-testing-process
APT’s Restaurant Practice Homepage. From APT's Restaurant Practice. 8 Tips for Improving Your Testing Process. February 3rd, 2015 Posted by Admin. Most restaurant chains use in-market tests to help inform decisions. But just running tests isn’t enough. Based on our work with dozens of restaurant brands, here are eight tips for improving your testing process. 1 Grow your innovation funnel. You should never be left with just one idea to try if it doesn’t work, what’s left? 3 Choose the right restaurants.
aptfoodforthought.com
Food for Thought - from APT's Restaurant Practice
http://www.aptfoodforthought.com/page/4
APT’s Restaurant Practice Homepage. From APT's Restaurant Practice. Joint Economist Intelligence Unit and APT Report: 42% of Executives Are Data-Driven. June 5th, 2014 Posted by JAtre. Comments Off on Joint Economist Intelligence Unit and APT Report: 42% of Executives Are Data-Driven. Gut feeling and intuition have always been key parts of executive decision-making. But, as data collection becomes easier and data analysis becomes faster, how should executives blend intuition with data analytics? To decid...
aptfoodforthought.com
5 Things to Consider Before Removing Menu Items - Food for Thought
http://www.aptfoodforthought.com/2014/09/5-things-to-consider-before-removing-menu-items
APT’s Restaurant Practice Homepage. From APT's Restaurant Practice. 5 Things to Consider Before Removing Menu Items. September 30th, 2014 Posted by Mckenzie Harper. Start by identifying items that have low sales and margin. With this list, executives can begin digging deeper into the analysis. Attached Sales / Margin:. Make sure to recognize your best guests. Take into account not only item loyalty on its own, but also which items are ordered by your most loyal guests to reduce the risk of losing tho...
aptfoodforthought.com
Food for Thought - from APT's Restaurant Practice
http://www.aptfoodforthought.com/page/3
APT’s Restaurant Practice Homepage. From APT's Restaurant Practice. Key Analytic Challenges for Restaurants. October 10th, 2014 Posted by Mckenzie Harper. Comments Off on Key Analytic Challenges for Restaurants. APT SVP Jonathan Marek discusses a key challenge for restaurants: isolating the incremental impact of each action from the noise inherent in day-to-day operations. 5 Things to Consider Before Removing Menu Items. September 30th, 2014 Posted by Mckenzie Harper. Attached Sales / Margin:. Focus on i...
