socmediaweekend.wordpress.com
Social Media Doctors | Social Media Weekend #SMWKND
https://socmediaweekend.wordpress.com/social-media-doctors
Social Media Weekend #SMWKND. Social Media Weekend at @ColumbiaJourn. Be a Gmail Ninja. Closing Talk: Steve Rubel. Hot Off the Start-up Floor: New Tools to Up Your Social Media Game. Multicultural Reach of Social Media. OPENING PANEL: Getting it Fast and Getting it Right. Saturday afternoon KEYNOTE: Presentations from and about Facebook. Saturday Morning KEYNOTE: What’s New @ Twitter w/ @MarkSLuckie. Social Media and Social Good. Social Media and Investigative Reporting. Social Media and Personal Branding.
secklerismarchive.com
The Secklerism Archive by valerie seckler
http://secklerismarchive.com/tagged/surprise-marketing
February 22, 2011. Pow vs. Wow: Element of Surprise Has Hooks. Andy Nulman, author of “Pow! Right Between The Eyes,” makes the case for surprise marketing, during the depths of the Great Recession. Giving people a jolt may not prompt a purchase — but it may conjure memorable brands or products, the author maintains. Stand-out practitioners have included Levi’s, Domino’s Pizza, and Target, notably with its Alexander McQueen pop-up shop, steps from the Hudson River. Mdash; Valerie Seckler.
secklerismarchive.com
The Secklerism Archive by valerie seckler
http://secklerismarchive.com/tagged/Domino's-Pizza
February 22, 2011. Pow vs. Wow: Element of Surprise Has Hooks. Andy Nulman, author of “Pow! Right Between The Eyes,” makes the case for surprise marketing, during the depths of the Great Recession. Giving people a jolt may not prompt a purchase — but it may conjure memorable brands or products, the author maintains. Stand-out practitioners have included Levi’s, Domino’s Pizza, and Target, notably with its Alexander McQueen pop-up shop, steps from the Hudson River. Mdash; Valerie Seckler.
secklerismarchive.com
The Secklerism Archive by valerie seckler
http://secklerismarchive.com/tagged/Twitter
May 04, 2011. Marc Gobé in São Paulo. Q&A: MARC GOBE ON SOCIAL MEDIA AND BRANDING. Published in WWD June17, 2009. Marc Gobe is a man on the go. How do you see marketing changing as we move further into the Great Recession? Are marketing campaigns addressing these changes? And there’s another shoe being bought in Las Vegas. Boom! How is the world of advertising adapting? We have to listen to people. How do people prefer to communicate? Do you have a Facebook page? Which is the essence of the Internet.
brandkeys.blogspot.com
The Keyhole: Peeking at 21st Century Brands: January 2015
http://brandkeys.blogspot.com/2015_01_01_archive.html
The Keyhole: Peeking at 21st Century Brands. The Keyhole makes observations about consumers, brands, ads, and marketing, through a predictive customer loyalty lens. Most marketing is ineffective to today's bionic consumer, given undifferentiated products, loss of "brandness," and hard to come by profits. Marketers talk about "engagement" but nobody seems to be doing a very good job measuring or integrating it into what they do and it shows! Monday, January 26, 2015. Annual Super Bowl Ad Engagement Survey.
brandkeys.blogspot.com
The Keyhole: Peeking at 21st Century Brands: March 2015
http://brandkeys.blogspot.com/2015_03_01_archive.html
The Keyhole: Peeking at 21st Century Brands. The Keyhole makes observations about consumers, brands, ads, and marketing, through a predictive customer loyalty lens. Most marketing is ineffective to today's bionic consumer, given undifferentiated products, loss of "brandness," and hard to come by profits. Marketers talk about "engagement" but nobody seems to be doing a very good job measuring or integrating it into what they do and it shows! Monday, March 30, 2015. 8221; a Brand Keys study that measured e...
secklerismarchive.com
The Secklerism Archive by valerie seckler
http://secklerismarchive.com/tagged/social-media
May 04, 2011. Marc Gobé in São Paulo. Q&A: MARC GOBE ON SOCIAL MEDIA AND BRANDING. Published in WWD June17, 2009. Marc Gobe is a man on the go. How do you see marketing changing as we move further into the Great Recession? Are marketing campaigns addressing these changes? And there’s another shoe being bought in Las Vegas. Boom! How is the world of advertising adapting? We have to listen to people. How do people prefer to communicate? Do you have a Facebook page? Which is the essence of the Internet.
secklerismarchive.com
The Secklerism Archive by valerie seckler
http://secklerismarchive.com/tagged/urban-growth
May 04, 2011. Marc Gobé in São Paulo. Q&A: MARC GOBE ON SOCIAL MEDIA AND BRANDING. Published in WWD June17, 2009. Marc Gobe is a man on the go. How do you see marketing changing as we move further into the Great Recession? Are marketing campaigns addressing these changes? And there’s another shoe being bought in Las Vegas. Boom! How is the world of advertising adapting? We have to listen to people. How do people prefer to communicate? Do you have a Facebook page? Which is the essence of the Internet.
SOCIAL ENGAGEMENT