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SPD4290_Mobile Marketing

Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 標籤： mobile marketing. Mobile phone...

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SPD4290_Mobile Marketing | 09817630spd4290.blogspot.com Reviews

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Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 標籤： mobile marketing. Mobile phone...

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SPD4290_Mobile Marketing | 09817630spd4290.blogspot.com Reviews

https://09817630spd4290.blogspot.com

Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 標籤： mobile marketing. Mobile phone...

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09817630spd4290.blogspot.com

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SPD4290_Mobile Marketing: 七月 2010

http://www.09817630spd4290.blogspot.com/2010_07_01_archive.html

Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 標籤： mobile marketing. Mobile phone...

2

SPD4290_Mobile Marketing: Mobile Marketing commonly used in 21st century.

http://www.09817630spd4290.blogspot.com/2010/07/mobile-marketing-commonly-used-in-21st.html

Individual assignments for SPD4290. Mobile Marketing commonly used in 21st century. Mobile phones provide different channels to reach the consumers, Mobile Marketing Association suggested few ways in their research on mobile marketing overview in January 2009. Firstly, set up the mobile web for delivering content to users in a mobile format. Lastly, another form of mobile marketing is mobile messaging which includes short message service (SMS) and multimedia message service (MMS). 訂閱：張貼留言 (Atom).

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SPD4290_Mobile Marketing: Weaknesses of “True City” in mobile marketing

http://www.09817630spd4290.blogspot.com/2010/07/weaknesses-of-true-city-in-mobile.html

Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 訂閱：張貼留言 (Atom). Weaknesses of “True City” in mobile marketing. Case Study – Nike “True City”.

4

SPD4290_Mobile Marketing: Case Study – Nike “True City”

http://www.09817630spd4290.blogspot.com/2010/07/case-study-nike-true-city.html

Individual assignments for SPD4290. Case Study – Nike “True City”. Nike has launched a campaign with iphone app called “True City” in six cities in Europe including London, Paris, Berlin, Milan, Amsterdam and Barcelona. This campaign shows that Nike did very well in mobile marketing with social media component. Nowadays, people love sharing and they will update what happens around them by their mobiles. Source: http:/ www.niketruecity.com/. 標籤： mobile marketing. 訂閱：張貼留言 (Atom).

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SPD4290_Mobile Marketing: “True City” accomplished the goal of mobile marketing

http://www.09817630spd4290.blogspot.com/2010/07/true-city-accomplished-goal-of-mobile.html

Individual assignments for SPD4290. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 訂閱：張貼留言 (Atom). My name is Shek Hei Man and my student ID is 09817630S. This blog is a part of my summer course SPD4290 in 2009/2010. Weaknesses of “True City” in mobile marketing. 8220;True City” accomplished the goal of mobile market. Case Study – Nike “True City”. Mobile Marketing commonly used in 21st century. Picture Window範本. 範本圖片製作者： molotovcoketail.

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spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Mobile Marketing Case Study 2 – Mobile Application

http://spd4290-09810732s.blogspot.com/2010/07/mobile-marketing-case-study-2-mobile.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Mobile Marketing Case Study 2 – Mobile Application. Starbucks is actively applying innovative mobile marketing, they developed the mobile application – myStarbucks, which allows iPhone, iPod Touch and iPad users download from Apple App Store with free-of-charge. The app has four main features, store locater, food menu, coffee menu and drink builder. A Demonstration Clip of myStarbucks App:. Subscrib...

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung: Case Study

http://spd4290-09819972s.blogspot.com/2010/07/case-study.html

Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Benefits of the Mobile Marketing Campaign

http://spd4290-09810732s.blogspot.com/2010/07/benefits-of-mobile-marketing-campaign.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Benefits of the Mobile Marketing Campaign. Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits. The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels. Tammy Leung Ho Yan. Subscribe to: Post Comments (Atom). Weaknes...

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung: Cons of Mobile marketing

http://spd4290-09819972s.blogspot.com/2010/07/cons-of-mobile-marketing.html

Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱：張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: How Mobile Marketing being penetrated in your life?

http://spd4290mobilemarketing2010.blogspot.com/2010/06/how-mobile-marketing-being-penetrated.html

This blog is a part of a coursework of our studies. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. 1 http:/ spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.h...Subscribe...

spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290): Group project

http://spd4290-09800486s.blogspot.com/2010/07/group-project.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Subscribe to: Post Comments (Atom). Hi everyone, I am Yip Ka Yan Tracy, and my student I.D no. is 09800486s. I have studied SPD4290 2009/2010 (summer term) since June 2010. View my complete profile. Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: Mobile Marketing Case Study 1 – Location-based Services

http://spd4290mobilemarketing2010.blogspot.com/2010/07/mobile-marketing-case-study-1-location.html

This blog is a part of a coursework of our studies. Tuesday, July 6, 2010. Mobile Marketing Case Study 1 – Location-based Services. The marketing campaign Frappuccino Happy Hour is an integration of online (social networks and mobile marketing) and offline (Starbucks stores) channels. This mobile marketing campaign is runs through the iPhone application, and the virtual badge is delivered within Starbucks when customers check in the stores with their iPhone. Tammy Leung Ho Yan. Cons of Mobile marketing.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: Benefits gain from CX Mobile

http://spd4290mobilemarketing2010.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html

This blog is a part of a coursework of our studies. Wednesday, July 7, 2010. Benefits gain from CX Mobile. Http:/ spd4290-09817481s.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html. Subscribe to: Post Comments (Atom). Weakness of Coca-Cola Mobile Marketing. Weaknesses of True City in mobile marketing. Benefits of Coca-Cola Mobile Marketing. Cons of Mobile marketing. Pros of Mobile Marketing. Reference - Mobile Marketing Case Study 4. A key to make the IKEA Mobile Augmented Reality Ap. Reference - M...

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Bibliography

http://spd4290-09810732s.blogspot.com/2010/07/bibliography.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Friday, July 9, 2010. App Store. (2010, July 1). myStarbicks. Retrieved July 6, 2010, from App Store: http:/ app-store.appspot.com/. Berkley, H. (2007). Marketing in the New Media. Self-Counsel Press. Butcher, D. (2009, April 22). Database/CRM. Retrieved July 6, 2010, from Mobile Marketer: http:/ www.mobilemarketer.com/. Duncan, T. (2008). Principles of Advertising and IMC (2nd ed.). McGraw Hill. Tammy Leung Ho Yan. Weakne...

spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290): Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes

http://spd4290-09800486s.blogspot.com/2010/07/case-study-1-ikea-find-it-instant-win.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Saturday, July 3, 2010. Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes. In Seattle store, IKEA. Has been running a mobile contest called “Find It” Mobile Sweepstakes, it just like a “scavenger hunt" used SMS. Technique. The game started from 7/28/08 to 9/30/08. There were two quiz games people can joined: Instant Win Game and Grand Prize Sweepstakes. Instant Win Game Prizes:.

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SPD4290_Mobile Marketing

Individual assignments for SPD4290. Weaknesses of “True City” in mobile marketing. It is no doubt that “True City” is a contemporary technique in mobile marketing. However, it still has some weaknesses. Firstly, “True City” is an iphone app and of course only allows accessing the information through iphone only. This will ignore the users who using traditional mobiles. 標籤： mobile marketing. 8220;True City” accomplished the goal of mobile marketing. 標籤： mobile marketing. 標籤： mobile marketing. Mobile phone...

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