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SPD4290 - Shirley Ma: 七月 2010
http://spd4290-09813955s.blogspot.com/2010_07_01_archive.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Weakness of Coca-Cola Mobile Marketing. Nowadays, Mobile Marketing still has some weakness to match up with Coca-Cola's development as the following:. 1 The above mobile application could not accessed by all of mobile phone users (e.g. Traditional non-smart-phone users) which is incompatible with mass marketers role of Coca-Cola. Benefits of Coca-Cola Mobile Marketing. Examples of Coca-Cola Mobile Marketing had been introd...
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SPD4290 - Shirley Ma: Coca-Cola Case study - Interactive Video Advertisement
http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing_05.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - Interactive Video Advertisement. Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users. Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:. Here is a screen captured of the full-page advertisement:. 訂閱: 張貼留言 (Atom). Definition of Mo...
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SPD4290 - Shirley Ma: Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program
http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - My Coke Rewards and 2010 Winter Olympic Games-themed Program. As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief. 1 My Coke Rewards Account (For US Residents Only). Customers could obtain rewards by collecting the codes on specially-marked. By working with NBC to support...
spd4290-09813955s.blogspot.com
SPD4290 - Shirley Ma: Definition of Mobile Marketing and relationship with Coca-cola
http://spd4290-09813955s.blogspot.com/2010/07/mobile-marketing-is-meant-to-describe.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Definition of Mobile Marketing and relationship with Coca-cola. Mobile Marketing is meant to. Describe marketing with mobile device, such as mobile phone and PDA. Marketers could utilize series of solutions to communicate with audiences. For examples, Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and. QR Code (Quick Response Code). 訂閱: 張貼留言 (Atom).
spd4290-09819972s.blogspot.com
SPD4290 Jan Leung: Case Study
http://spd4290-09819972s.blogspot.com/2010/07/case-study.html
Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.
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SPD4290 Jan Leung: Cons of Mobile marketing
http://spd4290-09819972s.blogspot.com/2010/07/cons-of-mobile-marketing.html
Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱: 張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: How Mobile Marketing being penetrated in your life?
http://spd4290mobilemarketing2010.blogspot.com/2010/06/how-mobile-marketing-being-penetrated.html
This blog is a part of a coursework of our studies. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. 1 http:/ spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.h...Subscribe...
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Creative Online Public Relations And Internet Marketing (SPD4290): Group project
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Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Subscribe to: Post Comments (Atom). Hi everyone, I am Yip Ka Yan Tracy, and my student I.D no. is 09800486s. I have studied SPD4290 2009/2010 (summer term) since June 2010. View my complete profile. Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: Mobile Marketing Case Study 1 – Location-based Services
http://spd4290mobilemarketing2010.blogspot.com/2010/07/mobile-marketing-case-study-1-location.html
This blog is a part of a coursework of our studies. Tuesday, July 6, 2010. Mobile Marketing Case Study 1 – Location-based Services. The marketing campaign Frappuccino Happy Hour is an integration of online (social networks and mobile marketing) and offline (Starbucks stores) channels. This mobile marketing campaign is runs through the iPhone application, and the virtual badge is delivered within Starbucks when customers check in the stores with their iPhone. Tammy Leung Ho Yan. Cons of Mobile marketing.
spd4290mobilemarketing2010.blogspot.com
SPD4290 Mobile Marketing: Benefits gain from CX Mobile
http://spd4290mobilemarketing2010.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html
This blog is a part of a coursework of our studies. Wednesday, July 7, 2010. Benefits gain from CX Mobile. Http:/ spd4290-09817481s.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html. Subscribe to: Post Comments (Atom). Weakness of Coca-Cola Mobile Marketing. Weaknesses of True City in mobile marketing. Benefits of Coca-Cola Mobile Marketing. Cons of Mobile marketing. Pros of Mobile Marketing. Reference - Mobile Marketing Case Study 4. A key to make the IKEA Mobile Augmented Reality Ap. Reference - M...