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SPD4290 - Shirley Ma: Coca-Cola Case study - Interactive Video Advertisement
http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing_05.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - Interactive Video Advertisement. Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users. Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:. Here is a screen captured of the full-page advertisement:. 訂閱: 張貼留言 (Atom). Definition of Mo...
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SPD4290 - Shirley Ma: Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program
http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - My Coke Rewards and 2010 Winter Olympic Games-themed Program. As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief. 1 My Coke Rewards Account (For US Residents Only). Customers could obtain rewards by collecting the codes on specially-marked. By working with NBC to support...
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SPD4290 Mobile Marketing 2010 - 09810732S: Mobile Marketing Case Study 2 – Mobile Application
http://spd4290-09810732s.blogspot.com/2010/07/mobile-marketing-case-study-2-mobile.html
SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Mobile Marketing Case Study 2 – Mobile Application. Starbucks is actively applying innovative mobile marketing, they developed the mobile application – myStarbucks, which allows iPhone, iPod Touch and iPad users download from Apple App Store with free-of-charge. The app has four main features, store locater, food menu, coffee menu and drink builder. A Demonstration Clip of myStarbucks App:. Subscrib...
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SPD4290 - Shirley Ma: Definition of Mobile Marketing and relationship with Coca-cola
http://spd4290-09813955s.blogspot.com/2010/07/mobile-marketing-is-meant-to-describe.html
SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Definition of Mobile Marketing and relationship with Coca-cola. Mobile Marketing is meant to. Describe marketing with mobile device, such as mobile phone and PDA. Marketers could utilize series of solutions to communicate with audiences. For examples, Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and. QR Code (Quick Response Code). 訂閱: 張貼留言 (Atom).
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SPD4290 Jan Leung: Case Study
http://spd4290-09819972s.blogspot.com/2010/07/case-study.html
Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.
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SPD4290 Mobile Marketing 2010 - 09810732S: Benefits of the Mobile Marketing Campaign
http://spd4290-09810732s.blogspot.com/2010/07/benefits-of-mobile-marketing-campaign.html
SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Benefits of the Mobile Marketing Campaign. Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits. The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels. Tammy Leung Ho Yan. Subscribe to: Post Comments (Atom). Weaknes...
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SPD4290 Jan Leung: Cons of Mobile marketing
http://spd4290-09819972s.blogspot.com/2010/07/cons-of-mobile-marketing.html
Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱: 張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
spd4290-09800486s.blogspot.com
Creative Online Public Relations And Internet Marketing (SPD4290): Group project
http://spd4290-09800486s.blogspot.com/2010/07/group-project.html
Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Subscribe to: Post Comments (Atom). Hi everyone, I am Yip Ka Yan Tracy, and my student I.D no. is 09800486s. I have studied SPD4290 2009/2010 (summer term) since June 2010. View my complete profile. Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.
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SPD4290 Mobile Marketing 2010 - 09810732S: Bibliography
http://spd4290-09810732s.blogspot.com/2010/07/bibliography.html
SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Friday, July 9, 2010. App Store. (2010, July 1). myStarbicks. Retrieved July 6, 2010, from App Store: http:/ app-store.appspot.com/. Berkley, H. (2007). Marketing in the New Media. Self-Counsel Press. Butcher, D. (2009, April 22). Database/CRM. Retrieved July 6, 2010, from Mobile Marketer: http:/ www.mobilemarketer.com/. Duncan, T. (2008). Principles of Advertising and IMC (2nd ed.). McGraw Hill. Tammy Leung Ho Yan. Weakne...
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Creative Online Public Relations And Internet Marketing (SPD4290): Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes
http://spd4290-09800486s.blogspot.com/2010/07/case-study-1-ikea-find-it-instant-win.html
Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Saturday, July 3, 2010. Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes. In Seattle store, IKEA. Has been running a mobile contest called “Find It” Mobile Sweepstakes, it just like a “scavenger hunt" used SMS. Technique. The game started from 7/28/08 to 9/30/08. There were two quiz games people can joined: Instant Win Game and Grand Prize Sweepstakes. Instant Win Game Prizes:.
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