spd4290-09817481s.blogspot.com

SPD4290 Mobile Marketing

This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

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SPD4290 Mobile Marketing | spd4290-09817481s.blogspot.com Reviews

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This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

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SPD4290 Mobile Marketing | spd4290-09817481s.blogspot.com Reviews

https://spd4290-09817481s.blogspot.com

This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

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spd4290-09817481s.blogspot.com

1

SPD4290 Mobile Marketing: Evolution of Mobile Marketing

http://spd4290-09817481s.blogspot.com/2010/07/mobile-marketing-evolution.html

This blog is a part of a coursework of my studies. Evolution of Mobile Marketing. Mobile Marketing is commonly recognized as a pivotal tool of marketing communication via mobile devices. SMS (Short Message Service), MMS (Multimedia Message Service) are increasingly adopted by marketing managers to distribute their promotional or advertising messages to their customers, such as mobile phone subscribers, to save costs from the traditional media, e.g. TV broadcasting or Newspapers. August, 2009 to June, 2010.

2

SPD4290 Mobile Marketing: 七月 2010

http://spd4290-09817481s.blogspot.com/2010_07_01_archive.html

This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

3

SPD4290 Mobile Marketing: How Cathay Pacific Airways adopt Mobile Marketing on its business?

http://spd4290-09817481s.blogspot.com/2010/07/how-cathay-pacific-airways-adopt-mobile_05.html

This blog is a part of a coursework of my studies. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. When arriving at the airport, they can scan the barcode display at Self Check-in Kiosk, a computerized machine which performs airline check-in functions, to issue the boarding pass, accelerate the entire check-in process. Other than the basic flight information, “CX Mobile” offers “...Accordingly to Cath...

4

SPD4290 Mobile Marketing: Cathay Pacific

http://spd4290-09817481s.blogspot.com/2010/06/cathay-pacific.html

This blog is a part of a coursework of my studies. I am going to talk about mobile marketing of Cathay Pacific in this blog. Http:/ www.cathaypacific.com/. 標籤： Cathay Pacific. Anytours.com.hk cheap Hong Kong flights and packages Hong Kong Airfare. Your one stop site for cheap flights and Packages Airfare to Hong Kong. Http:/ www.anytours.com.hk/tch/Flight/Promotion. 訂閱：張貼留言 (Atom). Http:/ spd4290mobilemarketing2010.blogspot.com/. Picture Window範本. 範本圖片製作者： merrymoonmary.

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SPD4290 Mobile Marketing: Cons of CX Mobile

http://spd4290-09817481s.blogspot.com/2010/07/cons-of-cx-mobile.html

This blog is a part of a coursework of my studies. Cons of CX Mobile. 標籤： CX Mobile. 訂閱：張貼留言 (Atom). Conclusion of CX mobile. Cons of CX Mobile. Benefits gain from CX Mobile. How Cathay Pacific Airways adopt Mobile Marketing . Evolution of Mobile Marketing. Http:/ spd4290mobilemarketing2010.blogspot.com/. Picture Window範本. 範本圖片製作者： merrymoonmary.

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spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Coca-Cola Case study - Interactive Video Advertisement

http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing_05.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - Interactive Video Advertisement. Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users. Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:. Here is a screen captured of the full-page advertisement:. 訂閱：張貼留言 (Atom). Definition of Mo...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program

http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - My Coke Rewards and 2010 Winter Olympic Games-themed Program. As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief. 1 My Coke Rewards Account (For US Residents Only). Customers could obtain rewards by collecting the codes on specially-marked. By working with NBC to support...

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Mobile Marketing Case Study 2 – Mobile Application

http://spd4290-09810732s.blogspot.com/2010/07/mobile-marketing-case-study-2-mobile.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Mobile Marketing Case Study 2 – Mobile Application. Starbucks is actively applying innovative mobile marketing, they developed the mobile application – myStarbucks, which allows iPhone, iPod Touch and iPad users download from Apple App Store with free-of-charge. The app has four main features, store locater, food menu, coffee menu and drink builder. A Demonstration Clip of myStarbucks App:. Subscrib...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Definition of Mobile Marketing and relationship with Coca-cola

http://spd4290-09813955s.blogspot.com/2010/07/mobile-marketing-is-meant-to-describe.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Definition of Mobile Marketing and relationship with Coca-cola. Mobile Marketing is meant to. Describe marketing with mobile device, such as mobile phone and PDA. Marketers could utilize series of solutions to communicate with audiences. For examples, Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and. QR Code (Quick Response Code). 訂閱：張貼留言 (Atom).

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung: Case Study

http://spd4290-09819972s.blogspot.com/2010/07/case-study.html

Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Benefits of the Mobile Marketing Campaign

http://spd4290-09810732s.blogspot.com/2010/07/benefits-of-mobile-marketing-campaign.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Benefits of the Mobile Marketing Campaign. Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits. The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels. Tammy Leung Ho Yan. Subscribe to: Post Comments (Atom). Weaknes...

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung: Cons of Mobile marketing

http://spd4290-09819972s.blogspot.com/2010/07/cons-of-mobile-marketing.html

Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱：張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: How Mobile Marketing being penetrated in your life?

http://spd4290mobilemarketing2010.blogspot.com/2010/06/how-mobile-marketing-being-penetrated.html

This blog is a part of a coursework of our studies. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. 1 http:/ spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.h...Subscribe...

spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290): Group project

http://spd4290-09800486s.blogspot.com/2010/07/group-project.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Subscribe to: Post Comments (Atom). Hi everyone, I am Yip Ka Yan Tracy, and my student I.D no. is 09800486s. I have studied SPD4290 2009/2010 (summer term) since June 2010. View my complete profile. Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: Mobile Marketing Case Study 1 – Location-based Services

http://spd4290mobilemarketing2010.blogspot.com/2010/07/mobile-marketing-case-study-1-location.html

This blog is a part of a coursework of our studies. Tuesday, July 6, 2010. Mobile Marketing Case Study 1 – Location-based Services. The marketing campaign Frappuccino Happy Hour is an integration of online (social networks and mobile marketing) and offline (Starbucks stores) channels. This mobile marketing campaign is runs through the iPhone application, and the virtual badge is delivered within Starbucks when customers check in the stores with their iPhone. Tammy Leung Ho Yan. Cons of Mobile marketing.

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SPD4120 Social Networking on Facebook

SPD4120 Social Networking on Facebook. What our blog is? Want to know what it really is? View my complete profile. Monday, July 19, 2010. Free wedding by Facebook. Free of charge on whole wedding program. Since they have a good friend to help them create a facebook group to seek for sponsorship on their wedding as they cannot spend such a big amount for wedding. If yes, you may also consider learning and trying from this case, creating your group to seek for suitable sponsorship. If facebook cannot handl...

spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290)

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Beside...

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Monday, July 12, 2010. Reference - Mobile Marketing Case Study 4. What is the hottest topic this summer? Must be the Twilight film franchise, Eclipse! To create an atmosphere that surrounded by Twilight, Summit Entertainment integrated the traditional promotion with mobile devices channel. Several of mobile marketing campaign is launched,. The Eclipse Movie Game. The Twilight Saga: Memory Quest. Tammy Leung Ho Yan. Referen...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Weakness of Coca-Cola Mobile Marketing. Nowadays, Mobile Marketing still has some weakness to match up with Coca-Cola's development as the following:. 1 The above mobile application could not accessed by all of mobile phone users (e.g. Traditional non-smart-phone users) which is incompatible with mass marketers role of Coca-Cola. Benefits of Coca-Cola Mobile Marketing. Examples of Coca-Cola Mobile Marketing had been introd...

spd4290-09817481s.blogspot.com

SPD4290 Mobile Marketing

This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung

Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. Pros of Mobile Marketing. There are a number of benefits from mobile marketing:. 4 The cost is rel...

spd4290.blogspot.com

SPD4290

Tuesday, 23 June 2009. 第七週 : 流量進階分析 - Google Analytics. 要進一步分析您的流量、以及訪客來自哪裡、哪些頁面最多人觀看，就需要更强太的追蹤網站功能。Google 免費的. 首先我們 http:/ www.google.com/analytics/. 您必須要有Google帳號，沒有的話可以按右下方「立刻申請」。第ニ步：「新增網站設定檔」. 登入之後就是設定主頁，畫面中間看到的就是網站設定檔。但是一開始使用的朋友是沒有資訊的，. 這時候就必須要先「新增網站設定檔」，把自己要追蹤的網站設定檔建立起來。第三步：產生「追蹤程式碼」. 到了建立設定檔頁面，剛使用的朋友請選擇「新增新網域的設定檔」，並輸入要追蹤的網頁網址，同時選擇時區。接下來就會產生追蹤程式碼，網頁下方會有追蹤程式碼可以複製，讓您貼到您要追蹤的所有網頁上。 HTML範本內容上的話，請注意要貼在＜/body＞之前！而追蹤程式碼有新版、舊版之別，建議選擇新版本來用。完成之後，可以在設定主頁的地方，看到畫面中間出現了剛剛設定的網站設定檔。 Tuesday, 4 March 2008.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing

This blog is a part of a coursework of our studies. Monday, July 19, 2010. 1 Definition of Mobile Marketing. 2 Evolution of Mobile Marketing. 3 Definition of Mobile Marketing and relationship with Coca-Cola. 4 Mobile is not only a phone - Mobile Marketing. 5 Mobile Marketing commonly used in 21st century. 6 How Mobile Marketing being penetrated in your life? 1 A key to make the IKEA Mobile Augmented Reality Application towards successful. 2 How the IKEA "Find It" SMS campaign ran successful in Seattle?

spd4290raymond.blogspot.com

09832066sraymond

What MyStarbucksIdea.com disadvantage? Although we learn more advantage of social media marketing in the lesson, I also found some disadvantage for MyStarbucksIdea.com. Also, it may apply to any company who interested in social media marketing (E.g. Face Book, Twitter or MySpace). Firstly, most of the company would ignore that social media marketing would create. More, MyStarbucksIdea.com would also create. To conclude, company should take care for the negative impact for the use of social media marketing.

spd4290vm.blogspot.com

SPD4290 Viral Marketing By Wild Group 2010

SPD4290 Viral Marketing By Wild Group 2010. SPD4290 Viral Marketing - Wild 2010 is a group of students from The Hong Kong PolyU SPEED. Welcome to our SPD4290 Viral Marketing 2010's blog, let's share and discuss on a "viral marketing" for an educational purpose. We are appreciated you visit and share our SPD4290 "viral marketing" - viral among to your friends day-by-day. By SPD4290 Viral Marketing - Wild 2010. Monday, July 19, 2010. Summary of Viral Marketing video 'Dove Evolution'. Sunday, July 18, 2010.