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Creative Online Public Relations And Internet Marketing (SPD4290)

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Beside...

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Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Beside...

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Creative Online Public Relations And Internet Marketing (SPD4290) | spd4290-09800486s.blogspot.com Reviews

https://spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Beside...

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spd4290-09800486s.blogspot.com

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Creative Online Public Relations And Internet Marketing (SPD4290): Case study 2 - The IKEA Mobile Augmented Reality Application

http://spd4290-09800486s.blogspot.com/2010/07/case-study-2-ikea-mobile-augmented.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Saturday, July 3, 2010. Case study 2 - The IKEA Mobile Augmented Reality Application. The IKEA Mobile Augmented Reality Application was launched with IKEA New PS furniture collection in German stores during 2009. This application seems a portable planner for interior design, customers are able to see how furniture would fit into their homes via this application. 2 Mobile Commerce Daily. Hi eve...

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Creative Online Public Relations And Internet Marketing (SPD4290): Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes

http://spd4290-09800486s.blogspot.com/2010/07/case-study-1-ikea-find-it-instant-win.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Saturday, July 3, 2010. Case study 1 - The IKEA "Find It" Instant Win Game and Sweepstakes. In Seattle store, IKEA. Has been running a mobile contest called “Find It” Mobile Sweepstakes, it just like a “scavenger hunt" used SMS. Technique. The game started from 7/28/08 to 9/30/08. There were two quiz games people can joined: Instant Win Game and Grand Prize Sweepstakes. Instant Win Game Prizes:.

3

Creative Online Public Relations And Internet Marketing (SPD4290): How Mobile Marketing being penetrated in your life?

http://spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. Subscribe to: Post Comments (Atom).

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Creative Online Public Relations And Internet Marketing (SPD4290): A key to make the IKEA Mobile Augmented Reality Application towards successful

http://spd4290-09800486s.blogspot.com/2010/07/key-to-make-ikea-mobile-augmented.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Thursday, July 8, 2010. A key to make the IKEA Mobile Augmented Reality Application towards successful. Are you confusing how furniture would look in your home due to its size, color or other factors? The IKEA Mobile Augmented Reality Application can help you to overcome this barrier. Labels: Pros and Cons. Subscribe to: Post Comments (Atom). View my complete profile. Conclusion of CX mobile.

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Creative Online Public Relations And Internet Marketing (SPD4290): How the IKEA “Find It” SMS campaign ran successful in Seattle?

http://spd4290-09800486s.blogspot.com/2010/07/how-ikea-find-it-mobile-campaign-ran.html

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Besides, shoppers should complete the online registration to enter the Sweepstakes, so that the registration web ...

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spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Coca-Cola Case study - Interactive Video Advertisement

http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing_05.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - Interactive Video Advertisement. Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users. Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:. Here is a screen captured of the full-page advertisement:. 訂閱：張貼留言 (Atom). Definition of Mo...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program

http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Coca-Cola Case study - My Coke Rewards and 2010 Winter Olympic Games-themed Program. As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief. 1 My Coke Rewards Account (For US Residents Only). Customers could obtain rewards by collecting the codes on specially-marked. By working with NBC to support...

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Mobile Marketing Case Study 2 – Mobile Application

http://spd4290-09810732s.blogspot.com/2010/07/mobile-marketing-case-study-2-mobile.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Mobile Marketing Case Study 2 – Mobile Application. Starbucks is actively applying innovative mobile marketing, they developed the mobile application – myStarbucks, which allows iPhone, iPod Touch and iPad users download from Apple App Store with free-of-charge. The app has four main features, store locater, food menu, coffee menu and drink builder. A Demonstration Clip of myStarbucks App:. Subscrib...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma: Definition of Mobile Marketing and relationship with Coca-cola

http://spd4290-09813955s.blogspot.com/2010/07/mobile-marketing-is-meant-to-describe.html

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Definition of Mobile Marketing and relationship with Coca-cola. Mobile Marketing is meant to. Describe marketing with mobile device, such as mobile phone and PDA. Marketers could utilize series of solutions to communicate with audiences. For examples, Short Message Service (SMS), Multimedia Messaging Service (MMS), Wireless Application Protocol (WAP) and. QR Code (Quick Response Code). 訂閱：張貼留言 (Atom).

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung: Case Study

http://spd4290-09819972s.blogspot.com/2010/07/case-study.html

Case Study - CLINIQUE. Mobile marketing has been using in retail industry. Cosmetic brand – CLINIQUE added a mobile call to action into its printed advertisement of the promotion within Bon-Ton Stores Inc.-owned Bergner’s weekly circular. Here is the zoom-in:. This campaign used mobile to activate its print component. People who are interested in CLINIQUE’s promotion can text the word “GIFT” to a specific code in order to receive future promotion alert. 3 South China Morning Post, 26 Jun, 2010, P. B8.

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Benefits of the Mobile Marketing Campaign

http://spd4290-09810732s.blogspot.com/2010/07/benefits-of-mobile-marketing-campaign.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Thursday, July 8, 2010. Benefits of the Mobile Marketing Campaign. Both of the above cases provide a very good example that how Starbucks uses mobile marketing to achieve several benefits. The mobile marketing campaigns linked the real time in store experience to the online virtual community, this is more difficult to access by other online marketing channels. Tammy Leung Ho Yan. Subscribe to: Post Comments (Atom). Weaknes...

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SPD4290 Jan Leung: Cons of Mobile marketing

http://spd4290-09819972s.blogspot.com/2010/07/cons-of-mobile-marketing.html

Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. 訂閱：張貼留言 (Atom). Weakness of Coca-Cola Mobile Marketing. Reference - Mobile Marketing Case Study 4.

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: How Mobile Marketing being penetrated in your life?

http://spd4290mobilemarketing2010.blogspot.com/2010/06/how-mobile-marketing-being-penetrated.html

This blog is a part of a coursework of our studies. Thursday, July 1, 2010. How Mobile Marketing being penetrated in your life? Is meant to communicate information via mobile devices by marketers, for example, mobile phone, netbook and PDA. Mobile Marketing has different solutions, such as Wireless Application Protocol (WAP), Multimedia Messaging Service (MMS), Short Message Service (SMS) and Mobile video. 1 http:/ spd4290-09800486s.blogspot.com/2010/07/how-mobile-marketing-being-penetrated.h...Subscribe...

spd4290mobilemarketing2010.blogspot.com

SPD4290 Mobile Marketing: Mobile Marketing Case Study 1 – Location-based Services

http://spd4290mobilemarketing2010.blogspot.com/2010/07/mobile-marketing-case-study-1-location.html

This blog is a part of a coursework of our studies. Tuesday, July 6, 2010. Mobile Marketing Case Study 1 – Location-based Services. The marketing campaign Frappuccino Happy Hour is an integration of online (social networks and mobile marketing) and offline (Starbucks stores) channels. This mobile marketing campaign is runs through the iPhone application, and the virtual badge is delivered within Starbucks when customers check in the stores with their iPhone. Tammy Leung Ho Yan. Cons of Mobile marketing.

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S: Bibliography

http://spd4290-09810732s.blogspot.com/2010/07/bibliography.html

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Friday, July 9, 2010. App Store. (2010, July 1). myStarbicks. Retrieved July 6, 2010, from App Store: http:/ app-store.appspot.com/. Berkley, H. (2007). Marketing in the New Media. Self-Counsel Press. Butcher, D. (2009, April 22). Database/CRM. Retrieved July 6, 2010, from Mobile Marketer: http:/ www.mobilemarketer.com/. Duncan, T. (2008). Principles of Advertising and IMC (2nd ed.). McGraw Hill. Tammy Leung Ho Yan. Weakne...

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SPD3159 Hong Kong Theme Parks. Everybody. We're from Polyu-SPEED, in the course of SPD3159.Thank you for visiting this blog. Let's explore all the exciting theme parks in Hong Kong together! Friday, 26 November 2010. This Christmas, from November 19 to January 2, A Sparkling Christmas. 8211; A Storybook Fantasy. Will come to life at Hong Kong Disneyland for 45 consecutive days In Main Street U.S.A. Christmas Town. The spirit of giving will bring the toys to life with the enchanting Procession of Toys.

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spd4290-09800486s.blogspot.com

Creative Online Public Relations And Internet Marketing (SPD4290)

Creative Online Public Relations And Internet Marketing (SPD4290). My individual assignment for SPD4290 2009/10. Friday, July 16, 2010. Please visit our group project =). Http:/ spd4290mobilemarketing2010.blogspot.com/. Thursday, July 8, 2010. How the IKEA “Find It” SMS campaign ran successful in Seattle? On the other hand, winners of instant win game could win a gift card, it would effectively draw return visits and repeat purchase. Participantion report from Cellit Marketing regarding the game). Beside...

spd4290-09810732s.blogspot.com

SPD4290 Mobile Marketing 2010 - 09810732S

SPD4290 Mobile Marketing 2010 - This blog is a part of a coursework of my studies. Monday, July 12, 2010. Reference - Mobile Marketing Case Study 4. What is the hottest topic this summer? Must be the Twilight film franchise, Eclipse! To create an atmosphere that surrounded by Twilight, Summit Entertainment integrated the traditional promotion with mobile devices channel. Several of mobile marketing campaign is launched,. The Eclipse Movie Game. The Twilight Saga: Memory Quest. Tammy Leung Ho Yan. Referen...

spd4290-09813955s.blogspot.com

SPD4290 - Shirley Ma

SPD4290 - Shirley Ma. For SPD 4290 Coursework only. Coca - Cola Happiness Factory. Weakness of Coca-Cola Mobile Marketing. Nowadays, Mobile Marketing still has some weakness to match up with Coca-Cola's development as the following:. 1 The above mobile application could not accessed by all of mobile phone users (e.g. Traditional non-smart-phone users) which is incompatible with mass marketers role of Coca-Cola. Benefits of Coca-Cola Mobile Marketing. Examples of Coca-Cola Mobile Marketing had been introd...

spd4290-09817481s.blogspot.com

SPD4290 Mobile Marketing

This blog is a part of a coursework of my studies. Conclusion of CX mobile. 標籤： CX Mobile. Cons of CX Mobile. 標籤： CX Mobile. Benefits gain from CX Mobile. Is involved by comparing to traditional check-in process. CX would adjust. 標籤： Cathay Pacific. How Cathay Pacific Airways adopt Mobile Marketing on its business? After downloaded “CX Mobile”, smart phones users can check below information anytime. This application is especially convenient for the frequent business travelers which offer less time consum...

spd4290-09819972s.blogspot.com

SPD4290 Jan Leung

Cons of Mobile marketing. However, there are also some drawbacks for using mobile marketing. 1 The number of words in each text message is very limited. i.e. only 70 Chinese words. The message content has to be very direct and precise. 2 No visual can be shown in SMS. Only allows in MMS, which has a higher cost of delivery and only reachable to consumer who’s cell phone setting is activated for MMS receipt. Pros of Mobile Marketing. There are a number of benefits from mobile marketing:. 4 The cost is rel...

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